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, “Naver announced on the 17th that it will start a program called ‘Store Growth’ to support small business owners (SMEs) in increasing their technological literacy using e-commerce solutions and more.”,
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, ‘Starting from this day, Naver will conduct a pilot program for about 100 living, kids, leisure, and pet category sellers who have never used smart store tools, e-commerce solutions, and more for a period of 4 weeks.’,
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, ‘The main purpose of this program is to provide consulting and growth points for SMEs who are looking for ways to grow after starting a smart store, allowing them to directly apply various e-commerce solutions to their own store and enhance their solution utilization capabilities.’,
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, ‘Participants in the program will be supported with education to perform weekly missions according to the solution utilization guide, starting from actively utilizing personalized coupons and benefit tools to enhancing product information, effectively using artificial intelligence (AI) for marketing, executing search ads, and more. Growth support points will also be provided for participants to use various tools such as solution utilization and marketing.’,
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, ‘Through this, it is expected that utilizing technology tailored to the characteristics of one’s own store will help improve business efficiency and marketing effectiveness, leading to increased transaction volume. According to Naver, it was found that the cumulative transaction volume annually grows more than twice compared to before when sellers actively utilize various marketing and technological solutions to existing and new customers.’,
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, ‘Naver plans to continue supporting related efforts, such as expanding the categories of participants in the future. Kang Kyung-don, leader of Naver’s Seller Growth Business Team, stated, “We will continue to provide SME support programs tailored to different growth stages to allow Naver and various sellers to grow together.”‘,
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