Samsung Maintains 18% Market Share in Q2… Decline by 3% from Previous Year
Galaxy S24 Series Sales Expectations Not Met in Q2
Focus on Global Expansion with Xiaomi, Oppo, Vivo, etc.
Historical Demand Expected for iPhone 16 Series Replacement in Q3
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Graphic=Sohn Mingyun,
, ‘ Samsung Electronics maintained its position as the top player in the global smartphone market in Q2 of this year, but the gap with second-place Apple was only 2 percentage points (P). Third-place Xiaomi also closely chased Samsung Electronics with a 3% difference, forming a ‘big three’ structure.’,
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, ‘According to market research firm Canalys on the 16th, Samsung Electronics’ market share in the global smartphone market in Q2 of this year was 18%, taking the top spot. This was a 3-point decrease from the previous year (21%). During the same period, Apple’s market share was 16%, a 1-point decrease from the previous year (17%), but the gap with Samsung Electronics narrowed from 4 points to 2 points.’,
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, ‘Samsung Electronics introduced the Galaxy S24 series with the first integration of generative artificial intelligence (AI) in January, but sales in Q2 are said to have fallen short of expectations.’,
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, ‘Canalys stated, “Samsung emphasized the high-end market as a strategic priority to maintain its global leadership position, while Apple, with a 16% market share, closely followed in second place,” and “Xiaomi experienced the fastest annual growth rate of 27% among the top 5 companies in this quarter.”‘,
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, ‘While the market shares of Samsung Electronics and Apple declined in Q2, Xiaomi showed growth on its own. Its market share in Q2 was 15%, a 2-point increase from the previous year (13%).’,
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, ‘Researcher Amber Liu from Canalys stated, “Optimism about the global smartphone market is growing with innovative technologies such as generative AI this year,” and “Xiaomi is actively upgrading its products to seize this opportunity, while Oppo, Vivo, and others are focusing on expanding outside of China.”‘,
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Samsung Electronics Galaxy Z Flip.,
, ‘ Apple typically unveils its next-generation iPhone series in September, resulting in a significant increase in sales in Q3 and Q4. With the announcement of the generative AI technology integration in the upcoming iPhone 16 series set to be launched in September, sales are expected to increase compared to previous years.’,
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, ‘Morgan Stanley forecasted on this day that “Apple’s launch of the AI platform ‘Apple Intelligens’ will lead to record-breaking moves from users to upgrade their Apple devices.” Analyst Eric Woodring from Morgan Stanley commented, “Apple Intelligens has the potential to promote record device upgrades,” and observed, “They are expected to ship about 500 million iPhones over the next 2 years, surpassing the shipment volume of 2021-2022, which was the highest.”‘,
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, ‘Samsung Electronics is in urgent need to expand sales of the recent Galaxy Z Fold and Flip 6 foldable phone series. Noh Tae-moon, Head of Samsung Electronics’ MX Division, announced on the 10th in Paris, France at the ‘Samsung Galaxy Unpacked 2024’ event that “We aim to achieve a sales growth of over 10% for the Galaxy Z Fold and Flip 6 series compared to foldable phone products released last year.”‘,
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, ‘Market research firm Counterpoint Research expects the Galaxy Z Fold and Flip 6 series to sell about 30% more than the previous models. If Counterpoint Research’s forecast proves accurate, sales are expected to exceed the estimated sales figure of 10 million units for the previous models.’,
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