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Nexon ‘Blue Archive 2.5th Anniversary Festival’ site
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, “At the Nexon ‘Blue Archive’ game fan gathering of 10,000 people at KINTEX in Ilsan, Gyeonggi-do, lasting memories were made. As the developers including Kim Yong-ha, the general PD of Nexon Games, ascended to the stage decorated like a concert venue, cheers reminiscent of when idols appeared resonated throughout the venue. They created a festival beyond just verbal communication to interact with users in offline spaces and establish sincere connections beyond the game.”,
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, ‘To commemorate the 2.5th anniversary of the global launch of Blue Archive, the event was held over two days, on the 18th and 19th, with around 5,500 users participating each day. Compared to the first event held last year, which invited 7,000 people, this event expanded in scale and made significant efforts to provide a more spacious and safe environment for attendees to enjoy the event.’,
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A player dressed as a costume player of the Blue Archive game character and a user participating in the 2.5th anniversary festival are taking a commemorative photo.
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, ‘Although the festival admission tickets were limited to users with accounts over level 60 in Blue Archive, all 10,000 tickets were sold out within 8 minutes of the reservation opening. On the day of the event, fans demonstrated their passion by waiting in long lines from early morning to enter before official goods and secondary creative goods were sold out.’,
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, ‘A Nexon Games official mentioned, “We prepared a spacious area and various programs so that users who visited the festival would not experience inconvenience,” and also expressed gratitude to the users who cooperated with orderly guidance, enabling the smooth progress of the event.’,
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, “At the venue, various exhibitions allowed users to look back on the 2.5 years spent with Blue Archive. The main stage offered a delightful music performance called ‘Sound Archive’ in a unique way for eyes and ears to enjoy. Various secondary creations using Blue Archive intellectual property (IP) also gained great popularity. Different spaces featuring the in-game ‘Key Votos’ and large-scale sculptures recreating in-game battles provided unique spectacles.”,
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Kim Yong-ha, general PD of Nexon Games, won the Key Votos volleyball game against a spontaneously selected user on site and struck a victory pose.
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, “The event that drew the most enthusiastic response was the ‘Key Votos Volleyball Tournament with Developers’ held on the main stage. Based on Blue Archive characters, the casual volleyball game had developers and selected users compete in a single match. With fans’ fervent support for Kim PD and each developer responsible for characters and art, the atmosphere at the scene heated up, resembling a large-scale esports event.”,
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, ‘Nexon plans to continue providing users with a wide range of experiences and memories through festivals where users can directly participate and interact, not just enjoy the inherent fun of the game in Blue Archive. Additionally, they aim to create a healthy secondary creation ecosystem where users can derive joy and expand the Blue Archive IP.’,
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The booth selling Blue Archive secondary creations also drew large crowds, forming long lines.
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, ‘Kim Yong-ha, general PD of Nexon Games, stated, “Thanks to the steady love sent to Blue Archive, we have decided to host this exclusive offline event this year,” and added, “We have prepared diligently to provide unforgettable memories, and we ask for your enthusiastic support.”‘,
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