‘YouTuber Gudzaeun’ nailed the LS’s new digital commercial film, with an amazing 6.7 million views.

Chairman Gu Jae-eun personally proposed materials and ideas
Accumulated views exceeding 6.7 million in 3 weeks after upload, “LS Group announced on the 22nd that a new advertisement produced with the participation of Chairman Gu Jae-eun was uploaded to the group’s YouTube channel ‘LS TV’ and garnered over 6.7 million views and 2300 comments in just 3 weeks. Chairman Gu participated in the promotion to imprint the message that LS’s technology and products are embedded in various aspects of daily life to the public.”,
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Digital advertising image of LS Group. [Photo provided by LS],
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, “Based on the concept that ‘LS exists in every moment and every place,’ LS uploaded a new advertisement. The ad conveyed the message that LS’s technology is present in everyday items such as electric cars, beer, and gold rings.”,
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, “Next to a speeding electric car, they included the phrase ‘Even future mobility electric cars wouldn’t be eco-friendly without LS’s solutions.’ Beside a model enjoying a cool beer, they inserted the line ‘Even a cool beer in the fridge wouldn’t be possible without LS’s electrical technology.’ In this way, they created and uploaded 5 digital advertisements related to electric cars, beer, gold rings, pharmaceuticals, and telecommunications.”,
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, “Chairman Gu specifically instructed to focus on the element of surprise in the ads. He personally proposed various materials and ideas to the staff for the videos featuring electric cars, beer, gold rings, and other products.”,
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, ‘An LS official stated, “We wanted to inform the public that LS’s technology permeates our daily lives as ‘life solutions'” and said, “We made efforts to convey the LS brand easily and amusingly to the public by combining unexpected elements that appear to be like electric car and beer advertisements.”‘,
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Chairman Gu Jae-eun appeared on LS Group’s YouTube channel ‘LS TV’ video in May last year and said, “This wouldn’t work without LS.” [Photo source=LS TV capture],
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, ‘Previously, Chairman Gu made a cameo appearance in the “Power” episode of the actress Lim Won-hee’s “LS Model Challenge” series in May last year, garnering 1.37 million views. The content revolves around LS’s environmentally friendly and low-power technology embedded in refrigerators, smartphones, microwaves, and electric cars. In the commercial, Chairman Gu said, “This wouldn’t work without LS.”‘,
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, ‘An LS official stated, “While last year’s advertising aimed to promote the LS brand, this year we planned digital commercials to spark interest in LS’s ‘business'” and said, “We will continue to focus on enhancing brand value by expanding communication with customers and the public through LS’s high-quality contents.”‘,
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