bhc Group BI, ‘[Financial News] bhc Group announced on the 22nd that it will unify the corporate names of each brand starting from September. To this end, bhc held a board meeting on the 18th and passed a resolution on corporate integration.’,
, ‘The main purpose of bhc unifying the corporate names of each brand is to enhance operational efficiency and business competitiveness within the bhc Group. Since 2013, bhc has grown into a comprehensive food service company after establishing an independent operation system for bhc Chicken in 2014, acquiring Changgo43 in 2016, Big Mama’s Sundae Soup, and Outback Steakhouse in 2021.’,
, ‘While bhc has been expanding rapidly through launching new brands and mergers and acquisitions under separate subsidiary systems, there have been inefficiencies as each business unit has been operating similar or identical tasks separately. Particularly, having different corporate entities for each brand has led to administrative inconveniences such as legal issues, contract negotiations, document management, seal and stamp management, etc. Despite being industry leaders, brands like Changgo43 and Big Mama’s Sundae Soup have faced difficulties in business expansion due to low corporate name recognition.’,
, ‘Therefore, the strategy is to maximize synergy between each brand by unifying the corporate names under the well-known bhc brand. bhc expects positive impacts on enhancing trust in transactions with franchisees and partners, leading to significant improvements in both direct and indirect transaction costs. However, Outback Steakhouse will be excluded from this corporate integration process due to its contractual relationship with the U.S.-based Outback headquarters.’,
, ‘An official from bhc said, “Through this integration, partner companies dealing with overlapping transactions for each brand no longer need separate contracts for each brand, and the fundamental confusion among partner companies caused by slightly different policies for each brand has been eliminated” and mentioned that “the significant advantage of reducing unnecessary tasks by avoiding redundant tasks of similar or identical nature for each brand”.’