‘2024 Vinexpo Asia (Hong Kong)’ booth set up for promotion
Product promotion and tasting event held
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, ‘The luxury sparkling wine brand ‘Golden Blanc,’ representing Interliquor, participated in the Vinexpo Asia, the largest liquor exhibition in Asia, held at the Hong Kong Convention and Exhibition Center (HKCEC) from May 28th to 30th. The company plans to promote and provide tasting to visitors, paving the way to become a global brand.’,
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, ‘Vinexpo Asia is an international trade fair specializing in wine and liquor. It was first held in Hong Kong in 1998 and is now held annually alternating between Singapore and Hong Kong.’,
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, ‘It is growing as a global trade platform connecting liquor producers, distributors, and buyers. This year’s exhibition has attracted around 1300 companies from around the world, with approximately 40% of them being French companies.’,
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, ‘Golden Blanc is the only Korean company to have a booth in the Champagne section at the event for exhibition, promotion, and tasting.’,
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, ‘Although Golden Blanc is 100% produced in France, all brand rights are owned by the Korean company Interliquor. It is the only company in Korea to be certified as an exporter, receiving support from KOTRA (Korea Trade-Investment Promotion Agency) as the final beneficiary of the ‘Individual Participation Support Project for Overseas Exhibitions.”,
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, ‘Golden Blanc is released in three classes including vintage champagne, cremant, and French sparkling wine, with a total of 15 items being sold worldwide.’,
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, ‘The highest-priced Golden Blanc vintage 7-star champagne is sold domestically for around 2.5 million won per bottle. The company has entered all 15 items at the liquor exhibition, promoting itself on par with world-renowned champagne brands.’,
, ‘In particular, the visually stunning gold metal painting packaging and color-changing label that reacts to temperature have caught the attention of buyers.’,
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, ‘The gold metal painting is carried out in the same factory as the world’s top champagne brands, and the color-changing label that indicates the most ideal drinking temperature is a unique feature that is hard to find in competing products. With an extended aging period of over 36 months, Golden Blanc boasts a mature and rich sparkling taste, attracting high expectations and pride for the tasting event.’,
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, ‘Golden Blanc was first introduced in Korea in July 2021 and is available not only in department stores and discount stores but also at major domestic airports such as Incheon, Gimpo, Daegu, and Jeju.’,
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, ‘It is also sold in-flight duty-free shops of Jeju Air, Air Busan, Air Seoul, diplomatic duty-free shops, and domestic duty-free shops in Jeju. Internationally, it is available in major champagne importing countries in Asia such as Japan, Vietnam, the Philippines, and Macau Airport duty-free shops. Plans are also underway to enter the markets of Malaysia and Thailand in the near future.’,
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, ‘Cha Hoon, the CEO of Interliquor, expressed high expectations for entering the American and Chinese markets through participation in global liquor exhibitions, stating that the company has completed global trademark registration and is carefully seeking optimal partners (buyers) for each region.’,
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