Cheil Worldwide’s gross profit in the fourth quarter of last year was 485.3 billion KRW, a 7% increase compared to the same period the previous year.

2025 Q4 and Annual Performance Report
Operating profit increased by 10% to 90.4 billion won
Annual gross profit is 1.8599 trillion won… Operating profit is 336.9 billion won
Non-affiliate business share increased from 27% to 29%
“Goal of 5% Gross Profit Growth This Year”,
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, ‘[Herald Economy=Reporter Kim Hyun-il] Cheil Worldwide announced on the 2nd that its gross profit (sales minus cost of sales) for the fourth quarter of 2025 increased by 7% year-on-year to 485.3 billion won, and its operating profit increased by 10% to 90.4 billion won.’,
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, ‘The annual gross profit last year grew by 8% compared to 2024, reaching 1.8599 trillion won, and operating profit increased by 5% to 336.9 billion won. The operating profit margin stands at 18.1%.’,
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, ‘Due to the expansion of traditional advertising (ATL) such as broadcasting and newspapers, and digital businesses, both domestic and international gross profits showed a growth trend.’,
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, ‘In the case of the headquarters, the development of advertisements for non-affiliate companies such as BYD in China and Nongshim, as well as the expansion of business areas centered on retail and digital, led to a 5% growth compared to the previous year. The performance of subsidiaries also increased by 9% based on double-digit growth in North America, Central and South America, and Southeast Asia.’,
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, ‘By service, the digital share increased from 54% the previous year to 55%. Cheil Worldwide stated, “With the continuous expansion in business areas such as dot-com and commerce, digital performance grew by 10%.”’,
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, ‘BTL, which includes exhibitions, events, pop-up stores, and online marketing, decreased from 30% to 29%. ATL maintained 16%.’,
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, ‘The share of non-affiliate businesses, excluding Samsung Group, rose from 27% to 29%. The impact of expanding non-affiliate advertising in subsidiaries in North America and emerging markets, including Korea, contributed to this.’,
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, ‘Despite increased labor costs due to investment in personnel in the digital sector, operating profit showed a 5% growth trend. Cheil Worldwide’s workforce increased from 7,433 at the end of 2024 to 7,993 at the end of last year.’,
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, ‘Cheil Worldwide has set the growth rate of gross profit for 2026 at about 5% compared to the previous year. The focus will be on maintaining the operating profit margin in the 18% range.’,
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, ‘Meanwhile, the dividend per share was announced as 1,230 won. The payout ratio is 60%, and the total dividend amount is 124.6 billion won.’,
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