Naver Short-form Playback Increases Tenfold… “Providing AI Technology Support to Creators”

Naver’s Short-Form ‘Clip’ Shows Rapid Growth⋯Content Production Increased More Than Fivefold Compared to Previous Year
Enhancing Content Creation Environment Using Technology⋯Focus on Strengthening Creator Support Programs, “Naver announced on the 20th that it will support ‘Clip’ creators in its short-form video service to easily and quickly produce high-quality videos. It unveiled ‘VisionStage’, which implements virtual backgrounds as if they were physical locations using virtual production technology, and plans to add a function to automatically edit highlight videos by extracting key scenes using artificial intelligence (AI) by year-end.”,
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Attendees take a commemorative photo at the forum for Clip creators held at Naver’s second headquarters, 1784, on the 19th. [Photo: Naver],
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, ‘Naver stated that it held a forum for Clip creators at its second headquarters, 1784, on the 19th to discuss support measures for creators and the future direction of the service.’,
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, ‘Clip, launched in August 2023, is growing rapidly. As of December of last year, the production of Clip content increased more than fivefold, and the average monthly Clip views increased tenfold compared to the previous year. With such growth, Naver plans to focus on strengthening support programs to ensure creators continue their creative activities in a stable environment.’,
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, ‘Notably, Naver will officially launch an ad incentive program, a revenue-sharing model, within the year. It will also expand the Brand Connect partnership opportunities, supporting collaborations between creators and campaign companies. An affiliate model will be introduced, enabling Clip creators to partner with Smart Store (shopping) sellers to provide a foundation for growth. Partnership expansions with broadcast content and offline events will also encourage creators to engage in diverse and new content creation.’,
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Naver unveiled ‘VisionStage’, a virtual production technology that makes virtual backgrounds appear like real locations, for Clip creators in its short-form video service. [Photo: Naver],
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, ‘Naver is expanding exposure channels to help users discover more content across its services. To connect creators’ content with users who are likely to prefer it, Naver will enhance its personalization recommendation technology. Notably, utilizing a video-specialized large language model (LLM) that analyzes video information as text, Naver will support optimized clip recommendations based on users’ exploration intentions and contexts. Additionally, various convenience features, including a co-creation function that allows creating content with other creators, will be introduced by year-end.’,
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, ‘Kim Ah-young, leader of Naver Clip, stated, “We plan to continue providing opportunities for communication with creators and strengthening support programs that encompass revenue generation and education to grow together with Clip,” adding, “We will strengthen technical measures, including the ‘Cleanbot’, to provide a healthy content environment for both creators and users.”
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