Everland to introduce Netflix world into its infrastructure
Rebirth as the first domestic Netflix themed experience zone
Experience Netflix IPs such as ‘Our School Now’, ‘Stranger Things’,
‘Our School Now’, ‘Stranger Things’ representative image of Blood City where Netflix IPs can be experienced[Provided by Everland],
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, ‘[Herald Economy=Reporter Kim Minji] Everland announced on the 2nd that it will open a horror themed zone ‘Blood City’ created in collaboration with the global entertainment streaming service Netflix on the 6th. It will be operated for two months until November 17, where you can experience popular Netflix series such as ‘Our School Now’ and ‘Stranger Things’ through various sensory contents.’,
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, ‘It is the first time in Korea that a large outdoor venue like Everland has created a space where multiple Netflix drama IPs are utilized for space production, performances, events, food and beverage, and goods in a complex experience zone that will be open for a long period.’,
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, ‘A Netflix official said, “Netflix and Everland are presenting a special entertainment where you can experience the thrilling fun you felt on screen in reality,” and expressed expectations that you can directly experience the thrills of the popular Netflix series ‘Our School Now’ and ‘Stranger Things’ at Everland Blood City.’,
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, ‘An Everland official said, “An amazing themed experience zone combining Everland’s infrastructure and Netflix’s world has been born this fall,” and stated, “We will further strengthen collaboration with domestic and international IP partners to expand new customer experiences.”‘,
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A perspective view of the large gate of Blood City to be set up in actual Everland[Provided by Everland],
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, ‘Blood City, first introduced in 2017, is a mega outdoor themed zone that represents Everland’s autumn season. It has been established as a horror experience mecca for the MZ generation with new stories and unique collaborations every year. This year, a space of about 10,000 square meters has been arranged on an overwhelming scale like a movie set to allow visitors to enjoy Netflix IPs in a more vivid way.’,
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, ‘Upon entering the gate, the themed experience zone of ‘Our School Now’, the Netflix zombie drama that created a craze bringing the K-zombie trend, unfolds. The occupied Hyosan High School and Hyosan City, as depicted in the drama, are vividly recreated. Special effects like lighting, mapping, sound, etc., are combined in three dimensions to maximize the immersive experience.’,
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, ‘In the festival content zone, a themed experience zone for the Netflix series ‘Stranger Things’, a science fiction thriller horror drama set in the 1980s in the United States and boasting a solid fan base both domestically and overseas, has been created. Various spaces from the drama such as Starcourt Mall, underground secret base, upside-down world, etc., are portrayed in retro style indoors and outdoors. A statue of the main villain in ‘Stranger Things,’ the Mind Flayer, stands about 7 meters tall.’,
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, ‘The experience programs are diverse as well. The live show ‘Our School Now LIVE,’ recreated as the first live show in Korea, is presented on the special stage in Blood City every evening. Characters from the drama such as Namra, Cheongsan, and Onjo appear identically, vividly reproducing the drama’s signature scenes like confronting zombies at the classroom window or moving zombies according to speaker sounds. A new version of horror maze, themed after Netflix’s ‘Our School Now,’ has been renewed to provide a powerful horror experience. The nine maze spaces like the infirmary, library, science lab, and zombie costumes are decorated as seen in the original drama, and actors are deployed in the pre-show area to provide a more lifelike horror experience.’,
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, ‘Visitors can not only borrow the Hyosan High School uniform and try zombie makeup, but also taste special menus at food and beverage establishments with Netflix IP concepts such as the Hyosan High School cafeteria (Our School Now) and Scoops Ahoy ice cream truck (Stranger Things), and meet various goods.’,
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, ‘In addition, there are various online and offline experiential programs in collaboration with Samsung Electronics Galaxy. Customers can choose experience mission locations such as Starcourt Mall and underground secret base in the ‘Stranger Things’ themed zone, then use various AI features of the Galaxy Z Fold 6 and Z Flip 6 to enjoy the drama story in a fun way and receive souvenirs. In the ‘Our School Now’ themed zone, there are events where visitors can use Galaxy AI to composite photos of scenes where they escape Hyosan High School’s exterior walls from zombies or wear Galaxy Watch7 or Watch4 Ultra to check their heart rate in the horror maze.’,
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