The LF Mall reported a significant increase in searches for “lightweight” at 30% and “lightweight padding” at 109%. LF, responding to the unpredictable fall weather and changing consumer trends, announced plans to expand its lightweight padding lineup and introduce new products that balance practicality and style across all its brands. This effort is aimed at capturing the fall outerwear market.
Lightweight padding, which is easy to layer and store, offers flexibility in dealing with frequent rain and unpredictable temperature changes. This growing interest is reflected in the search data. According to an LF representative, the shift in climate patterns over the past few years, with blurred seasonal boundaries and greater temperature fluctuations, has changed consumer preferences from “just warm clothing” to items that are “lightweight and adaptable.” LF is thus focusing on enhancing its design competitiveness and planning capabilities for lightweight padding to respond flexibly to climate changes.
Major LF brands are actively introducing new lightweight padding products this fall. TetonBros, a global high-end outdoor brand, has increased its lightweight padding inventory by more than 20 times compared to the previous year, foreseeing a rise in demand for versatile outerwear. Reebok, a global sports brand, has launched a dedicated “lightweight padding line” for the first time this year, transitioning from “windbreakers” in September directly to “heavy outer padding” in November, given the increased temperature fluctuations. Golf apparel is also responding to demand, with premium brand Daks Golf doubling its lightweight outerwear styles and increasing inventory by 1.8 times, adding diverse silhouettes including loose fits.
Additionally, Hazzy’s sub-line, Hith Hazzys, under the creative direction of Benjamin Brown, is showcasing a new sophisticated collection this fall, introducing their first lightweight goose down jacket that combines practicality with a sense of style.