[Financial News] Kim Yoo-jin, CEO of Hanssem, announced on the 6th that the company aims to become a beloved corporation and a coveted brand by enhancing differentiated customer experiences.
In a New Year’s message to all employees, CEO Kim expressed gratitude to the staff for achieving a significant turnaround to profit compared to the previous year, despite challenging external environments.
Hanssem focused on key products that reflect customer and market needs, such as hotel beds, signature built-in closets, and Euro kitchens, and plans to continue strengthening products and services that offer Hanssem’s unique value this year.
The company will introduce new products, such as desks with enhanced functionality and convenience, to solidify its leading position in the kitchen category and aims to systematize interior design and construction know-how. Additionally, they will expand data-driven problem solving and open partnerships.
CEO Kim emphasized the need to provide unique and original value through Hanssem-specific products and services rather than merely lowering prices to become a beloved and coveted brand.
Furthermore, CEO Kim noted that this year could be particularly challenging; however, he believes there are numerous opportunities that have yet to be attempted. By unfolding their prepared strategies one by one, he is confident that Hanssem can become an even more coveted brand.