**■ ‘Mobility Innovation’ Partnership Agreement**
**Utilizing NVIDIA’s digital platform**
**Hyundai Motor to build a robotic learning system**
**Simulates car processes in a virtual environment**
**Aims to improve device quality and reduce costs**
Hyundai Motor Group has partnered with the American semiconductor company NVIDIA to embark on the development of next-generation mobility, including AI robots and autonomous vehicles. As the fusion of various industries centered on advanced sectors such as AI, future vehicles, and robotics deepens, the industry regards this collaboration as the ‘starting signal’ for a new wave of alliances and partnerships across fields like automotive, big tech, and semiconductors. The potential of NVIDIA’s AI robot and mobility development platform “Cosmos,” unveiled during CEO Jensen Huang’s keynote speech at the CES 2025, is also highlighted.
On January 9th (local time), Hyundai Motor Group announced they formed a strategic partnership with NVIDIA for mobility innovation at the Fontainebleau Las Vegas hotel in Nevada. Hyundai plans to leverage this partnership to enhance core mobility solutions, such as Software-Defined Vehicles (SDV) and robotics, by intensifying the application of AI technology throughout business operations. They intend to develop AI-based robots and establish virtual environments necessary for robot learning using NVIDIA’s robotics platform “Isaac.” Hyundai also expects the combination of NVIDIA’s AI technology and exceptional hardware in the development and manufacturing of future transportation modes like autonomous vehicles to secure future technological competitiveness.
Hyundai Motor Group also plans to utilize NVIDIA’s digital twin platform “Omniverse” to innovate processes by establishing and simulating new factory operations in virtual environments. Digital twin technology involves creating virtual models of real-world machines, equipment, or objects to design or operate them as they exist in the real world. A spokesperson from Hyundai stated, “We anticipate that by using digital twins, we can enhance the efficiency of vehicle manufacturing, improve quality, and reduce costs.”
In addition, they are considering deploying NVIDIA’s accelerated computing hardware and generative AI development tools to build a system where AI models can safely learn from vast amounts of data. Hyundai aims to develop AI applications necessary for the entire value chain through this initiative. They are reviewing strategies to apply AI applications to various fields, including the development of mobility products, operational efficiency, and improved customer experiences.
Heungsoo Kim, Hyundai Motor Group’s Global Strategy Officer (GSO), emphasized, “Hyundai Motor Group is making innovative attempts by utilizing AI in diverse fields such as robotics, autonomous driving, and smart factories,” and added, “Through collaboration with NVIDIA, we aim to substantiate and accelerate these innovations to position ourselves as a leading company in future mobility.” Rishi Dhall, Vice President of Automotive at NVIDIA, expressed, “Generative AI, software platforms, and accelerated computing hardware technology are opening a new era of mobility. Through this partnership, Hyundai Motor Group will create more stable and intelligent vehicles, strengthen manufacturing capabilities with high efficiency and quality, and establish an environment for developing innovative robotic technology.”