Samsung Electronics announced on the 17th that they will release a new Galaxy brand song called “Open All the Way Wins” in collaboration with the global K-pop artists TOMORROW X TOGETHER(TXT), highlighting the value of ‘openness’. The collaboration with TOMORROW X TOGETHER, who are Galaxy ambassadors, was made to emphasize the brand value of ‘openness’ in line with the launch of new products such as Galaxy Z Fold and Flip 6.
The slogan, “If everyone collaborates with an open heart, endless possibilities can be opened,” was previously revealed by Samsung Electronics as part of the ‘2024 Paris Olympics/Paralympics’ campaign message.
“Open All the Way Wins” is an alternative rock genre song with high-energy guitar sounds and powerful vocals, delivering a message of support to those who challenge their goals with an open mind. Members of TOMORROW X TOGETHER, including Soobin, Yeonjun, Taehyun, and Hueningkai, participated in writing the lyrics, adding a special touch to the song by incorporating their sincere emotions and experiences regarding ‘openness’.
The music video released along with the song depicts TOMORROW X TOGETHER’s journey to performing on the concert stage. Additionally, ‘Team Samsung Galaxy’ athletes for the 2024 Paris Olympics make appearances in the video, conveying messages of respect and support for individuals striving and challenging themselves in various fields.
“Open All the Way Wins” was released on various music sites, including YouTube Music, Spotify, Melon, Genie, Bugs, Flo, and Vibe on the same day at 1 p.m. The music video can be viewed on Samsung Electronics’ YouTube channel at the same time. Along with the music video release, the ‘Open All the Way Wins Dance Challenge’ to support the 2024 Paris Olympics athletes will also be held.
TOMORROW X TOGETHER expressed, “We put a message of encouragement in the song that one becomes a true winner by boldly challenging without being discouraged by failure and growing through it,” and added, “We are happy to participate in a meaningful project with Samsung Electronics.”
On the other hand, Samsung Electronics previously unveiled the guitar melody and making film of “Open All the Way Wins” at the ‘Galaxy Unpacked 2024’ event held on the 10th.