Naver launches ‘Safe Trade,’ a specialized solution for second-hand transactions within cafes.

New Solution Combining Seller Verification, Escrow, and Dispute Mediation
‘Cafe Business Studio’ to Open for Settlement in Q1 Next Year,

[Seoul=Newsis] Naver announced on the 24th that it has introduced a solution tailored for second-hand trading within its cafe service, called ‘Safe Transactions’. (Photo provided by Naver) *Resale and DB prohibited,
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, “[Seoul=Newsis] Reporter Yoon Jeong-min = Naver announced on the 24th that it has introduced a solution tailored for second-hand trading within its cafe service, called ‘Safe Transactions’.”,
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, ‘Naver Cafe, a community where users with common interests gather, has over 30 million monthly users who share various information, know-how, and actively trade items related to their interests. In approximately 230,000 cafes, transactions are conducted on diverse themes such as parenting, hobbies, and sports/leisure.’,
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, ‘Naver Cafe has strengthened various safety measures such as seller verification, secure payment, and checking suspect information via Dutch cards in the transaction boards to create an environment where users can trade with peace of mind.’,
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, “The Safe Transaction solution is only available to users who are identity verified through Naver Certificates, and payment amounts are safely protected through Naver Pay’s escrow secure payments. Additionally, a dedicated ‘Dispute Mediation Center’ is operated to support mediation and arbitration if disputes arise during transactions between sellers and buyers. Item and abnormal transaction monitoring have also been strengthened to suit the nature of second-hand trading.”,
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, “The ‘Neighborhood Second-hand Trading’ page, which previously provided region-based direct trade products, has been revamped into ‘Naver Flea Market’ at national level to allow sellers to broaden their connections with more potential buyers. Sellers can cross-post their products on Naver Cafe and Naver Flea Market, and buyers can explore secure transaction goods in both places.”,
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, ‘To facilitate convenient trading, Naver has revamped the cafe post editor. Sellers can choose whether to apply the safe transaction solution and can register products more easily than before. Upon searching product names, detailed information and the lowest new product price are automatically inputted into the editor, without sellers having to manually enter detailed information. A tag verifying the product as a genuine purchase is attached when a seller selects items from the Naver Pay purchase history.’,
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, “Naver plans to integrate AI-based image search service ‘Smart Lens’, which analyzes products and text within images, into the transaction post editor within this year, providing related information such as ▲product name ▲brand ▲category.”,
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, ‘Additionally, Naver announced plans to continuously enhance second-hand trading security and convenience through measures like scam and abuse detection and introducing a buyer reputation system.’,
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[Seoul=Newsis] According to Naver on the 24th, the company introduced the ‘Safe Transactions’ solution for C2C transactions within cafes and guided cafe managers on this revenue sharing model. (Photo courtesy of Naver Cafe announcement) *Resale and DB prohibited,
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, ‘Meanwhile, Naver has prepared various support programs such as revenue sharing to further invigorate the cafe community.’,
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, “Transaction solution fees are set at the lowest level in the domestic C2C industry, and part of the fee revenue will be shared with cafes where safe transactions occur. Naver plans to establish a system called ‘Cafe Business Studio’ (tentative name) by Q1 next year to distribute settlement funds to cafes retroactively.”,
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, ‘Lee Il-gu, head of the Naver Content Service Division, said, “Naver Cafes are communities where users with common interests gather, and we’ve been building trust with cafe operators and users for over 20 years while striving for community activation.” He added, “With the safe transaction solution, it is expected that the cafe community will be safer and healthier. We will continue to communicate with the operators to ensure the safe transaction environment Naver envisions becomes a new growth opportunity for cafes, all while enhancing solutions and policies.”