Utilizing its own AI ‘ixi’ for technological expressions,
LG Uplus unveiled an advertisement introducing the new slogan ‘Growth Leading AX Company’ on the 24th. The photo is an advertisement still cut. (Provided by LG Uplus),
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, “(Seoul=News1) Reporter Seo Jang-won = LG Uplus (032640) announced on the 24th that it will unveil an advertisement introducing the new slogan ‘Growth Leading AX Company (a company leading customer growth through AI transformation).'”,
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, “Growth Leading AX Company focuses on digital transformation (DX) utilizing artificial intelligence (AI) and carries the meaning of leading MZ generation customers to experience the most enjoyment and driving ‘growth’ for corporate customers.”,
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, ‘LG Uplus produced the advertisement to emphasize the meaning of the new slogan and enhance the company image in AX (AI transformation). LG Uplus explained, “We depicted the appearance of leading customer growth through various communication services and AI technology.”‘,
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, “This advertisement is the first TV commercial in Korea created entirely with AI video. LG Uplus produced it using a variety of AI programs, including its self-developed AI technology called ‘ixi,’ without hiring shooting equipment, models, or locations.”,
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, ‘Utilizing 8300 AI-generated sources and 200,000 frames, the advertisement visually expressed technologies such as autonomous driving and smart city implementation that are difficult to implement directly. The advertisement was directed by Jeonian, who gained attention for introducing the beauty of Korea and Seoul through an AI project.’,
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, “LG Uplus is also collaborating with Meta’s ‘Creative Shop’ for producing vertical short-form videos. It plans to expand its engagement with consumers by publishing short-form videos on Instagram’s ‘Reels’ in the future.”,
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, ‘Kim Hee-jin, head of integrated brand marketing at LG Uplus, said, “We will continue to create various cases to lead in AI marketing.”‘,