The Only Profitable Domestic eSports Team
SK Square Supports Faker’s Four-year Renewal
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| The T1 players celebrate after winning the ‘2025 League of Legends World Championship’, achieving their third consecutive victory. [Provided by SK Square] |
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, ‘The global eSports team T1, supported by SK Square, won the championship match of the ‘2025 League of Legends World Championship (Worlds, also known as LoL Worlds)’.’,
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, ‘This is the first-ever third consecutive win in Worlds history and the team’s sixth Worlds victory overall. SK Group Chairman Chey Tae-won praised it as a result achieved by never giving up.’,
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, ‘According to industry sources on the 10th, T1 set historical records with their third consecutive victory and sixth total win on the 9th at the 2025 LoL Worlds held in Chengdu, China, while also marking four consecutive finals appearances. T1’s victory is significant as it solidifies their position at the top of League of Legends eSports.’,
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, ‘In particular, ‘Faker’ Sang-hyeok Lee, who won his first Worlds trophy at age 17 in 2013, has established himself as a living legend of eSports.’,
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, ‘T1’s rise to the world’s top eSports team was supported by SK Square’s consistent backing. SK Telecom has also continued its unwavering support since T1’s founding.’,
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, ‘Specifically, SK Square began co-managing with the U.S. media group Comcast in 2019, creating an opportunity for T1 to advance as a global eSports team. Since then, as T1’s largest shareholder, SK Square has driven growth in areas such as fandom-based sponsorship contracts and merchandise (MD) sales, as well as developing new business initiatives utilizing intellectual property (IP). In July this year, they successfully secured a four-year contract renewal with the player.’,
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, ‘In addition, T1 signed a three-year sponsorship deal with RSG, a mega tourism development company under the Saudi National Development Fund. RSG is a key participant in the ‘Vision 2030′ project led by Saudi Crown Prince Mohammed bin Salman. The sponsorship deal is seen to have further elevated T1’s global status.’,
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, ‘Besides, T1 maintains sponsorships with companies including SK Telecom, Samsung Odyssey, Mercedes-Benz, Red Bull, and Spotify.’,
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, ‘Moreover, T1 is pursuing new ventures utilizing its fandom and IP. As the only team in the domestic eSports pro league ‘LoL Champions Korea’ to host home matches, T1 held a home ground event this year at the ‘Inspire Arena,’ which seats 15,000 people. The multi-functional cultural space business ‘T1 Basecamp’ followed the successful operation of its first location in Hongdae by recently opening a second branch in Busan.’,
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, ‘Based on this, T1 is projected to achieve an operational profit turnaround for the first time since its inception this year. This would make it the only profitable company among domestic eSports teams. Last year’s revenue was 51 billion KRW, up 47% from the previous year (34.6 billion KRW). This year is expected to see growth of over 50%.’,
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, ‘Chairman Chey Tae-won said, “The achievements came not only from individual excellence but also from teamwork and a spirit that never gives up,” adding “the belief in each other and surpassing limits amidst numerous challenges provided a deep impression and pride to fans worldwide.”’,
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, ‘Reporter Koo Jae-woo’,
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