Winkelman, Lamborghini Chairman: “Will unveil the pure EV Randador in 2028”

Brand’s first PHEV ‘Urus SE’ launch event with a virtual interview
“Urus SE, a new segment combining Daily Car and Supercar”
“Will continue efforts to reduce carbon emissions along with performance improvement”,

Stephan Winkelmann, Lamborghini Chairman [Provided by Lamborghini],
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, ‘[Herald Economy=Reporter Seo Jaigeun] Lamborghini Chairman Stephan Winkelmann stated, in regards to the brand’s electrification plan, “We plan to continuously release plug-in hybrid (PHEV) new cars until 2030, and we are planning to launch the pure electric car ‘Lanzador’ in 2028.”,
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, ‘Chairman Winkelmann, during the brand’s first PHEV launch event held on the 23rd in Seoul’s Gwangjin-gu at the Walkerhill Hotel, met with reporters via video call and made this statement.’,
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, ‘Regarding Lamborghini’s electrification strategy, Chairman Winkelmann stated, “Under the goal of ‘Direzione Cor Tauri’ (Towards the heart of Taurus), we are pursuing an electrification strategy step by step,” and added, “The initial goal was to hybridize the existing lineup, and models like Reventon, Urus, and Urakan are about to launch PHEV models.”‘,
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, ‘He then explained, “After revealing the Reventon last year and the Urus SE at the Beijing Motor Show in April this year, we plan to unveil the successor model of Urakan in Monterey, California,” and said, “We plan to release a fourth model by 2030, which will be our first electric car.”‘,
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, ‘He also added, “One of our promises is to reduce carbon dioxide (CO₂) emissions on one hand, and on the other hand, improve performance,” and said, “It is our common goal to improve performance compared to all models while reducing carbon dioxide emissions.’,
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, ‘Lamborghini succeeded in reducing exhaust gas emissions by 80% compared to existing models with the launch of Urus SE. Lamborghini previously announced expanded carbon neutrality detailed targets by 2030 in January. Through the largest investment in the brand’s history, Lamborghini aims to achieve electrification of existing models as well as carbon neutrality of production facilities, and aims to reduce total corporate carbon emissions per vehicle by 40% by 2030 compared to 2021.’,
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, ‘Regarding the background for adding the PHEV lineup, he commented, “PHEV is a model that combines the advantages of electric car’s driving range and performance,” and said, “Currently, I think that HEV technology plays a bridging role for transitioning to the next stage by complementing the disadvantages of pure internal combustion engines.’,
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, ‘Chairman Winkelmann also evaluated Urus SE as “a charming model equipped with motors developed for urban driving, providing a maximum electric driving range of over 60 km,” and said, “Practicality, comfort, performance improvement, and the proportion of front and rear models have been improved, and the interior screen has been enlarged, embodying all aspects that customers desire.”‘,
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, ‘He also commented on the recent online comparison of the driving speeds of Tesla, an American electric car manufacturer, and Lamborghini vehicles, saying, “The criteria for measuring performance is not only acceleration and top speed. For electric cars and battery-powered cars, acceleration is easy and they perform well on straight sections. It can be said that true performance includes feedback on handling, braking power, cornering, and everything.”‘,
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, ‘Finally, Chairman Winkelmann emphasized the importance of the Korean market. He said, “Korea is a very important market for Lamborghini. Korea is the 7th highest-selling country for Lamborghini, and the figures have increased compared to the previous year just by looking at the sales volume in the first half of this year.” He also mentioned, “Especially, Korean consumers have a very high discerning eye, and they feel very positive about our brand by nature.”‘,
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