Volvo Cars Korea announced on the 21st that they will host a customer loyalty program called ‘2025 Hej, Familj’ for new car buyers. ‘Hej’ means ‘hello’ in Swedish, and ‘Familj’ means ‘family’. This event, which started in 2018, invites customers to participate.
This year’s event will select a total of 800 teams (families) through two rounds of drawings. The first event will be held from June 1 to July 15 at ‘Hi Bye Pool Villa’ located in Gijang-gun, Busan. The next accommodation location will be revealed in July.
Participants in the program will be provided with customized services tailored to each accommodation, along with a welcome package and special package that embody Volvo’s sensibility, allowing them to experience Swedish luxury.
Applications for participation will be open from April 28 to May 6. Only new Volvo car buyers can apply, and eligible models and conditions can be confirmed on the event page.