20,000 Participants Over 4 Days… Shin Tae-Yong Appointed Honorary Tourism Ambassador of Korea
The opening ceremony of the Korea Health & Wellness Festival
[Provided by the Korea Tourism Organization, Redistribution and DB prohibited]
(Seoul = Yonhap News) Reporter Cha Min-ji – The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 4th that they hosted the ‘2024 Korea Health & Wellness Festival’ in Jakarta, Indonesia, from October 31 to November 3.
On the first day of the festival, a B2B consultation meeting was held at the Mulia Hotel in Jakarta, attended by 204 participants from 119 organizations in the medical wellness tourism industries of both countries.
In addition to the business consultations, one-on-one medical wellness tailored consultations were conducted for 122 VIP customers from local financial institutions who visited by prior reservation.
From November 1 to 3, a consumer participation event targeting the upper middle class was held at Central Park Mall, a high-end shopping mall in Jakarta.
Local celebrity ‘Sarwendah,’ who has 35.8 million followers, held an open talk show and shared her experiences with K-medical tourism services such as beauty treatments.
At the opening ceremony of the consumer event held on November 1, Shin Tae-Yong, the head coach of the Indonesian national football team, was appointed as the honorary tourism ambassador of Korea.
Coach Shin has gained immense popularity for advancing Indonesia to the third round of the World Cup Asian qualifiers for the first time in history.
He is expected to promote Korea’s excellent medical services, including sports medicine and rehabilitation medicine.
The Korea Tourism Organization has also signed an agreement with Hana Bank, which operates locally in Indonesia, for joint marketing efforts.
Both parties plan to launch a transportation card to be used during visits to Korea, enhancing accessibility to Korean tourism and organizing joint promotions linked to Korean cultural content.
According to the Korea Tourism Organization, during the four-day festival, 1,455 consultations and 126 contracts were completed, resulting in a performance worth approximately 3.8 billion KRW. The number of participants in the festival exceeded 20,000.
Lee Hak-joo, the head of the International Tourism Division of the Korea Tourism Organization, stated, “This festival was a meaningful first step in showcasing the new charm of Korean medical and wellness fusion abroad and strengthening close cooperation with the local market.”
chacha@yna.co.kr