Spanish Visitors to Korea Increase by 153% Over 5 Years, High Potential
‘Korea Tourism Night’, Large-scale Event Held in Spain
Attracting Long-distance Visitors, Targeting European and Latin American Markets,
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, ‘[Edaily Reporter Kim Myung-sang] The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization will participate in the ‘2025 FITUR (International Tourism Fair)’ held in Madrid, Spain from the 22nd to the 26th. Second Vice Minister Jang Mi-ran will attend various events including the fair’s opening ceremony and the 50th anniversary luncheon of the World Tourism Organization, advancing tourism diplomacy targeting the European and Latin American markets.’,
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, ‘‘FITUR’ is one of the world’s three largest international tourism fairs, with over 9,000 institutions and companies from 152 countries participating this year. The Korean pavilion has prepared a variety of Korean experience events, including a ‘Squid Game’ experience, Taekwondo demonstrations, and Hangeul name stamp making. Additionally, Gyeongsangbuk-do and Jeonju City of Jeollabuk-do will participate to promote local attractions to foreign tourists.’,
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, ‘Europe and Latin America are emerging markets with steep growth rates. Spain saw a 153% increase in visitors compared to 2019, and Mexico experienced a 187.9% growth thanks to the resumption of direct flights. The fair will focus on promoting Korean tourism to these two markets.’,
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, ‘On the 23rd, the ‘Korea Tourism Night’ event will be held at Casino de Madrid. About 100 guests, including representatives from Spain’s Ministry of Industry, Trade and Tourism, the World Tourism Organization, and the local travel industry, will attend to learn about the charms of Korean tourism.’,
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, ‘Vice Minister Jang Mi-ran will participate in the opening ceremony of FITUR on the 22nd and the 50th-anniversary luncheon of the World Tourism Organization to emphasize the stability of the visiting environment through high-level tourism diplomacy.’,
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, ‘Vice Minister Jang Mi-ran said, “We will develop the high-value Spanish-speaking Latin American market using Spain as a base, and continuously pursue diversification of visitors to Korea. We will make every effort to stimulate domestic demand by attracting foreign tourists with region-specific customized marketing.”’,
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