Announcement of Core Strategy for 2026 Focused on Expanding Premium Products
Strengthening B2C and B2B Channels to Build a Sustainable Growth System
Exploration of New Overseas Markets and Expansion of Service Infrastructure
President Woo Jun-yeol: “Focusing on Enhancing Stable Profit Structures and Customer Trust”,
Mode Tour, Commemorative Photo for the 2026 Business Declaration Ceremony. ⓒMode Tour, ‘[Dailyan = Reporter Nam Ga-hee] Mode Tour announced on the 15th that it held a ‘2026 Business Declaration Ceremony’ at its headquarters in Jung-gu, Seoul on the 12th, reviewing the achievements of 2025 and presenting its core business strategy for the upcoming year.’,
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, ‘The event was attended by CEO Woo Jong-woong, President Woo Jun-yeol, and key executives from major subsidiaries such as Cruise International and Mode Tour International. It was an opportunity to share mid-to-long-term strategies to respond to global market changes and build a sustainable growth system for the future.’,
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, ‘In his greeting, President Woo Jun-yeol emphasized that “The more unpredictable the market environment, the more crucial internal stability becomes alongside external growth.” He stressed the need for “meticulous execution across all areas, including product portfolio improvement and expansion of sales channels.”’,
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, ‘He further stated that “Mode Tour’s competitiveness lies in its stable operational capabilities derived from 37 years of accumulated expertise and a global network, as well as its trust-based collaborative system.” He added, “We will prioritize customer satisfaction as our utmost value and prepare for future growth with profitability and efficiency-focused management.”’,
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, ‘At this year’s declaration ceremony, Mode Tour presented its core management directions for 2026 as ▲Strengthening Product Competitiveness ▲Advancement of Sales and Distribution Channels ▲Establishment of a Sustainable Management Foundation.’,
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, ‘In the product segment, the company plans to increase market share by enhancing its portfolio of high-value-added products and long-haul routes, while also improving competitiveness in short-distance regional products and expanding customized lineups to widen choice options.’,
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, ‘In particular, the company plans to expand its premium brand “High Class” lineup and introduce differentiated strategic products centered on personalized travel experiences.’,
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, ‘In the sales and distribution segment, the company aims to strengthen its B2C platform competitiveness focused on its own mall, while also promoting the activation of B2B channels such as agencies and affiliates.’,
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, ‘Additionally, the company plans to increase its online market share by expanding e-commerce cooperation and enhancing its web and app platforms, thus strengthening digital-based sales efficiency.’,
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, ‘In the sustainable management segment, the company will accelerate restructuring towards operational efficiency and customer value. It intends to enhance business processes based on the next-generation integrated system and reorganize the sales and marketing cost management system to boost productivity and operational efficiency.’,
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, ‘Furthermore, the company will strengthen CRM marketing to implement full-funnel marketing in accordance with customer behavior journeys, and realize sustainable growth through innovation in data-driven marketing performance.’,
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, ‘In addition, the company will focus on new overseas businesses and the expansion of its global network as key pillars of future growth next year.’,
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, ‘Mode Tour has improved product competitiveness based on existing overseas organizations, including key European bases such as London and Barcelona, as well as Beijing, China and Tokyo, Japan.’,
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, ‘Recently, based on the stable operational performance of the Jakarta Visa Center in Indonesia, the company expanded its business scope to Chengdu and Wuhan in China.’,
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, ‘Going forward, the company plans to expand local businesses to key Asian regions such as Vietnam and Japan, broadening contact points with global customers and providing optimized high-quality services tailored to the characteristics of each country.’,
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, ‘President Woo Jun-yeol stated, “2026 will be a turning point for Mode Tour to firmly establish the foundation for future growth,” and pledged, “We will proactively respond to changes to make the coming year a year of new leaps forward, while concentrating all capabilities on achieving outcomes from core strategic tasks and enhancing sustainable growth foundations.”\n’]