‘Musso EV Special Edition’ Sells Out in 1.5 Hours
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| KGM Electric Pickup ‘Musso EV’. Reporter Jaegeun Seo |
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, ‘[Herald Economy = Reporter Jaegeun Seo] KG Mobility (KGM) announced on the 19th that the urban electric pickup ‘Musso EV’, launched on the 5th, exceeded 3,200 accumulated contracts in just two weeks.’,
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, ‘A KGM representative explained, “Despite the ongoing electric vehicle chasm (temporary demand stagnation), the economic appeal and functionality of the electric pickup model have led to a better-than-expected positive market response.”’,
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, ‘According to KGM, the most chosen model among ‘Musso EV’ customers is the Black Edge 2WD.’,
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, ‘The highest trim, Black Edge, recorded a selection rate of 55%, while the entry trim, MX, accounted for 45%. The selection rate for the AWD model was about 40%, reflecting the needs of customers who consider powerful performance and driving capability across various road environments.’,
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, ‘By type, 45% were individual customers and 55% were small business owners and private entrepreneurs. This can be attributed to its spacious deck space for cargo transportation and transporting leisure products, as well as its high cost-effectiveness from purchase to use, which is favored by a diverse range of practical customers.’,
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, ‘By age, the 50s age bracket, with high purchasing power, had the highest ratio at 38.3%. By gender, men made up 88.6% of the total customers, showing a trend similar to the main customer base in the pickup market.’,
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, ‘Preferences for exterior color were in the order of Grand White (54%), Space Black (23%), Blazing Gold (9%), Marble Gray (7%), and Amazonia Green (5%).’,
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, ‘Popular option choices included ▷Utility Roof Rack ▷Safety Sunroof ▷3D Around-View Monitoring System.’,
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, ‘A KGM representative stated, “The electric pickup Musso EV was created to meet the diverse needs of customers by constructing a multidimensional electric vehicle lineup,” and “We hope to break through the electric vehicle chasm and continue successful market penetration.”’,
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, ‘Meanwhile, the online-exclusive model, ‘Musso EV Special Edition (SE)’, sold out in just 1.5 hours after its release, proving its popularity. Customers who contracted this model had an average age of 44.7 and a preference for AWD was about 60%.’,
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