[Daily An = Nam Ga-hee, Reporter] The select shop 29CM, known for its deep sense of taste, announced on the 7th that short-sleeve T-shirts in a rock band style are gaining attention as summer approaches.
According to 29CM’s analysis of sales data for the month of April, the transaction value for products with the ‘vintage T-shirt’ keyword increased by over 30% compared to the same period last year, and related search volumes also rose by about 20% during the same timeframe.
The popularity of these vintage T-shirts is accelerating due to the recent band boom coinciding with the outdoor music festival season in May and June. Items that express the rock chic vibe of the 80s and 90s are gaining attention as they offer a way to express individuality with free and bold styling.
As a response, brands are continuously releasing related products. The women’s contemporary brand ‘City Breeze’ has attracted attention by launching a new short-sleeve T-shirt that emphasizes the rock band mood with distressed and worn-looking lettering.
‘Marithe Francois Girbaud’ also suggested tops with faded lettering graphics, and ‘Bittersels’ has released a variety of T-shirts with designs evoking nostalgia, catching the eye of many.
To meet this demand, 29CM is hosting the summer fashion item exhibition ‘Summer Countdown’ from the 8th to the 17th.
During this event, customers can find popular 25SS items from various women’s designer brands such as Dunst, Leva, Somewhere Butter, and Overdue Flair, at discounts of up to 76%.
In preparation for the extended summer, a 14% discount coupon, which reduces prices by up to 25,000 KRW, will be provided for items such as T-shirts, pants, and summer shoes.
A 29CM representative stated, “Vintage T-shirts with a rock band mood are emerging as key seasonal items, bolstered by the popularity of indie and rock band musicians. We hope that through this exhibition, customers can complete a trendy rock chic style for both summer music festival looks and everyday fashion with various items proposed by 29CM.”