Recognized for brand trust, brand attachment, repurchase intention, etc.,
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, ‘[Herald Economy=Reporter Park Byung-kook] Shinsegae Duty Free Shop announced on the 9th that it has won the first place in the duty-free shop category of the ‘2024 Brand Customer Loyalty Award’ for the second consecutive year.’,
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, “The ‘Brand Customer Loyalty Award’ is a consumer survey evaluation that selects and awards outstanding brands in each category using ‘BCLI’ (Brand Customer Loyalty Index) annually. This indicator was jointly developed by the Korea Consumer Forum and the U.S. consulting firm BrandKey. About 120,000 domestic consumers who have used the brand within the past year participated in this survey through online and one-on-one telephone interviews.”,
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, ‘In this survey, Shinsegae Duty Free Shop received the highest scores in the categories of trust, attachment, repurchase intention, and intention to recommend to others. A Shinsegae Duty Free Shop official said, “It seems that we received high evaluations for planning differentiated spaces in line with trends and enhancing shopping convenience,” and “Customer-centered management led to brand trust and loyalty.”‘,
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