The photo is provided by GS25. On the 16th, convenience store GS25 announced that the ‘Seoul Milk Dessert’ series, launched in collaboration with Seoul Milk, surpassed 5 million cumulative sales just five months after its release. The company explained that despite the recent trend of shorter product life cycles, the Seoul Milk Dessert series is establishing itself as a long-term hit product.
Since launching in May, GS25 has quickly expanded the lineup to seven varieties. The entire series has gained high popularity, occupying the top seven sales positions within the GS25 refrigerated dessert bread category. Individually, the Seoul Milk Milk Cream Mochi Roll and Milk Cream Bread have become million-sellers, while other products like the Seoul Milk Milk Cream Donut and Milk Cream Castella have each exceeded sales of 700,000 units.
GS25 analyzed that the collaboration with Seoul Milk, which has high brand recognition, played a crucial role in the product’s rapid market establishment immediately after launch. They noted that the professionalism, product completeness, and unique cost-effectiveness have synergized, leading to its status as a long-term hit.
Riding on this popularity, the company is accelerating the development of new menus. On this day, they introduced the eighth product in the lineup, ‘Seoul Milk Salt Cream Bread,’ and plan to release ‘Seoul Milk Butter Mont Blanc’ and the ‘Seoul Milk Matcha Series’ sequentially.