BAT Rothmans, ‘Global Edition by Dunhill’ New Brand Launched First in Korea

“BAT Rothmans announced on the 7th that they will introduce the new cigarette brand ‘Global Editions by Dunhill’ in South Korea before anywhere else in the world. This brand is the first sub-brand of Dunhill, the flagship brand of BAT Rothmans, and consists of three products themed around popular travel destinations: New York in the USA, Paris in France, and London in the UK. The tar and nicotine content of the New York and Paris editions are 3.0mg and 0.2mg each, while the London edition contains 1.5mg of tar and 0.1mg of nicotine. The New York and Paris editions contain two different flavored capsules that consumers can combine to their taste, and the super-slim London edition includes one capsule. Additionally, the company explained that the three products are designed to release a refreshing scent when you rub the top of the pack.”