Baskin-Robbins celebrates the 20th anniversary of the release of ‘Mom is an Alien’ in Korea… Known as ‘Puss in Boots’ in the US
‘Space-Like Bong Bong’ Released in Commemoration of 20th Anniversary… Combination of ‘Mom is an Alien’ and ‘Almond Bong Bong’
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| The video of ‘Mom is an Alien×Almond Bong Bong Planet Collision’ by Baskin-Robbins. YouTube channel video capture |
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, ‘ SPC Baskin-Robbins’ bestseller ‘Mom is an Alien’ has celebrated its 20th anniversary since its release in Korea this year. Baskin-Robbins specially unveiled a new product called ‘Space-Like Bong Bong’ to commemorate the 20th anniversary of ‘Mom is an Alien’ release only in South Korea.’,
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, ‘ ‘Space-Like Bong Bong’ delivers a feeling that combines the advantages of ‘Mom is an Alien’ and ‘Almond Bong Bong’ by containing a story of the birth of a space-scale ‘Space-Like Bong Bong’ planet through the collision of ‘Mom is an Alien’ and ‘Almond Bong Bong’.’,
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, ‘ On the 22nd, Baskin-Robbins held ‘Space-Like Bong Bong Un-Tub Show vol.1’ at the ‘Workshop by Baskin-Robbins’ store in Gangnam-gu, Seoul. ‘Un-Tub Show’ is a word that combines ‘Unpack’ and ‘Tub,’ meaning to unveil and taste the ice cream of the month released for the first time each month.’,
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, ‘ According to related industry sources, ‘Mom is an Alien’ has sold over 100 million units since its release in Korea. Initially created in the United States, this product was named ‘Puss in Boots.’ At the time of the ice cream’s release in the United States, the movie ‘Shrek’ was very popular, and it was thought that the cat’s round eyes resembled chocolate balls.’,
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, ‘ However, when it was released in Korea in 2004, the ice cream’s chocolate was thought to resemble the universe and the chocolate balls a planet, hence the name ‘Mom is an Alien.’ An ice cream product developer at Baskin-Robbins joked at the event, “If you ask for ‘Mom is an Alien’ in English at a U.S. store, the staff won’t know what product you’re referring to.”‘,
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| Singer PSY appearing as the advertising model for ‘Space-Like Bong Bong,’ a new product unveiled in celebration of the 20th anniversary of ‘Mom is an Alien’ release by Baskin-Robbins in Korea. Baskin-Robbins YouTube channel video capture |
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, ‘ In the advertisement video of ‘Space-Like Bong Bong’ revealed at the event, singer PSY appears as the model, surprising viewers. Dressed in a space suit, PSY leads the viewers with the phrase ‘Let’s go to a new planet,’ as he looks up at the ice cream planet in the sky, adding to the fun of the ad with his distinctive exaggerated gestures and expressions.’,
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, ‘ Baskin-Robbins selected PSY as the model for ‘Space-Like Bong Bong’ as they were looking for a model whose unique personality and clear global presence matched the product. An official stated, “PSY’s personality was deemed to be a good fit with the product.”‘,
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, ‘ Baskin-Robbins is also holding a ‘Bong Bong Week’ event for visitors to the workshop store until the 26th. Visitors can learn about the product development story and receive lucky draw entries including Baskin-Robbins vouchers for purchases above a certain amount.’,
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, ‘ An official from SPC Baskin-Robbins mentioned, “In celebration of the 20th anniversary of ‘Mom is an Alien,’ we have planned a special ‘Un-Tub Show’ where you can be the first to taste ‘Space-Like Bong Bong,’ the flavor of the month for June, providing a differentiated brand experience through storytelling. We ask for your interest.”‘,
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