[‘\n’, ‘Baemin Club’ Launch Announcement… Free Delivery for Members
Coupang Eats and Yogiyo Considering Expanding Subscriber Benefits,
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Baemin Club, a membership service by the leading delivery platform Baemin, is set to launch, sparking interest in how the industry competition landscape will change. /Reported by Im Young-moo,
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, “The delivery industry is expected to enter into full-fledged competition in the ‘subscription membership’ realm. This is because the industry leader, Baemin, has announced the launch of its membership service after 13 years. Since the beginning of the year, the industry has been engaging in fierce battles to attract customers over free delivery services, and now the competition is expanding to subscription memberships. Observers are paying attention to how Coupang Eats and Yogiyo, which operate subscription memberships, will respond to Baemin’s latest move.”,
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, “According to industry sources on the 7th, Baemin, the top delivery application in terms of customer market share, has announced that it will launch the subscription membership ‘Baemin Club’. Coupang Eats and Yogiyo, which compete for the 2nd and 3rd place, have been gathering customers with ‘Wow Membership’ and ‘Yogi Pass X’ respectively, prompting Baemin to respond with its own offering.”,
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, ‘Subscription memberships can effectively secure a stable customer base for platforms and create a stable revenue structure. Baemin, with the highest number of users in the industry, can strengthen its position by “locking in” customers accumulated over 13 years. According to data analysis platform Mobile Index, as of last month, Baemin had 21.74 million monthly active users (MAU), which is more than the combined total of 6.84 million for Coupang Eats and 5.5 million for Yogiyo. A Baemin official explained, “We will have various benefits within our service to create differentiated membership products.”‘,
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, ‘In the delivery industry, it is anticipated that Baemin is launching a membership to expand its customer services, including free delivery, which it recently initiated by offering free delivery in collaboration with Coupang Eats and Yogiyo.’,
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, “Previously, Coupang Eats and Yogiyo offered free delivery benefits primarily to subscription members, while Baemin, without a subscription membership, applied free delivery to all customers. Baemin plans to offer ‘Cost-effective delivery’, delivering multiple orders at once for Baemin Club members for free, and ‘Single-house delivery’, delivering to a single household for less than 1,000 won.”,
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, ‘In this regard, a delivery industry official explained, “The launch of Baemin Club was expected as Coupang Eats and Yogiyo have been operating membership services.”‘,
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When Coupang Eats became the first in the industry to offer free delivery service, competitors Baemin and Yogiyo also implemented similar policies. /Woowa Brothers, Coupang, The Great Imaginators,
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, “Interest is also focused on the reactions of Coupang Eats and Yogiyo to the launch of ‘Baemin Club’. The two companies recently showed contrasting moves in their membership fee policies. While Coupang Eats raised the price of ‘Wow Membership’, Yogiyo significantly reduced the price of ‘Yogi Pass X’.”,
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, “Last month, Coupang Eats increased the subscription fee for ‘Wow Membership’ from the existing 4,990 won to 7,990 won. ‘Wow Membership’ is evaluated as a membership for loyal customers that bundles Coupang Rocket Delivery, online video service (OTT) Coupang Play, and Coupang Eats discounts.”,
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, “‘Wow Membership’ members can enjoy cost-effective delivery with no limit on the number of orders at Coupang Eats. The ability to use this in conjunction with store discount coupons is a unique feature. Its advantage also lies in a wider area of free delivery compared to Baemin.”,
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, ‘In this regard, a Coupang Eats official stated, “We will continue to expand membership benefits such as free delivery and others. We will focus on securing customers by investing in logistics infrastructure expansion for nationwide free parcel delivery, advanced technology, and upgrading delivery networks.”‘,
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, “Yogiyo, which is offering a discounted subscription fee until June, is considering extending this period. The subscription fee for ‘Yogi Pass X’ was reduced from 9,900 won to 4,900 won last year. In April, it was further lowered to 2,900 won for three months.”,
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, “‘Yogi Pass X’ members provide free delivery without a minimum order amount and no limits on the number of orders. For non-members, they must exceed a minimum order amount of 15,000 won. A Yogiyo official explained, “One of the consumer burdens is the delivery fee, so we have reduced subscription costs twice,” adding, “We are considering whether to continue the 2,900 won fee depending on market conditions.”‘,
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