**In October, Achieving No. 1 Sales Across All Online Categories**
“Post-Black Friday Season Follow-up Performance Expected”
[Edaily Reporter Kim Eung-tae] APR (278470) announced on the 20th that its beauty brand ‘Medicube’ has seen a 30% increase in sales three months after starting initial sales at America’s major beauty retailer ‘ULTA Beauty’ in early August.
APR signed a supply contract with ULTA Beauty in May and shipped 22 different products. In August, it officially launched these products on ULTA Beauty’s official online mall and in about 1,400 local offline stores, marking the start of full-scale sales.
Various products received even attention. The flagship product ‘Zero Pore Pad,’ which became a bestseller across multiple distribution channels, recorded sales of over 100,000 units. This product recently garnered media attention with a purchase endorsement from Caroline Leavitt, a spokesperson for the U.S. White House.
The ‘PDRN Pink Collagen Gel Mask,’ which has gained attention through social media challenges, sold more than 600,000 pieces by individual sheet count.
Medicube’s sales growth has been consistent both online and offline. Last month, it ranked first in ULTA Beauty’s online skincare category sales and third in the overall rankings, including offline performance. Considering ULTA Beauty’s high offline presence with its network of around 1,400 stores, this is a significant achievement, according to the company.
The continuous increase in sales has also led to an increase in order amounts. According to APR, the order amount this October increased by about 40% compared to the initial order amount in August. Particularly in September, due to promotions and marketing, there was a special additional order.
APR plans to focus on successful sales for the upcoming Black Friday shopping season and year-end promotion season.
An APR representative said, “The partnership with ULTA Beauty is becoming a critical turning point in Medicube’s brand expansion in the U.S.,” and added, “We intend to broaden local consumer experiences during the year-end shopping season and further strengthen our position in the global market.”