An Era of 3-4 Subscriptions Per Person… People in Their 20s and 30s Are Interested in Generative AI, While Those in Their 40s and 50s Focus on Home Appliances

Survey by the Korea Chamber of Commerce and Industry…”Increased Demand for Lifestyle Products Over Content”,
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, “(Seoul = Yonhap News) Reporter Han Ji-eun = As the subscription economy spreads across the consumer market, it was found that the 2030 generation most wants to subscribe to ‘Generative AI,’ while the 4060 generation prefers ‘health and home appliances.'”,
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Subscription Economy (CG)
[Provided by Yonhap News TV],
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, “The Korea Chamber of Commerce and Industry (KCCI) recently announced on the 19th that a survey of 1,000 adult men and women on ‘consumer subscription service usage status’ conducted with global market research company Macromill Embrain revealed this analysis.”,
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, ‘According to the survey, 94.8% of respondents said they have experience using subscription services.’,
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, ‘The most experienced subscription service (multiple responses) was video streaming (60.8%), followed by shopping memberships (52.4%), internet and TV bundles (45.8%), music and books (35.5%), water purifiers (33.8%), and dining delivery (32.5%).’,
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, ‘The number of subscriptions per person was most common at 3 to 4 (39.8%), followed by 1 to 2 (33.9%), 5 to 6 (17.2%), and 7 or more (9.1%).’,
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, ‘The most common monthly subscription fee was under 30,000 KRW (30.5%), with 14.9% spending more than 150,000 KRW. Additionally, 22.9% said they spend 30,000 to 50,000 KRW, 22.3% said 50,000 to 100,000 KRW, and 9.4% said 100,000 to 150,000 KRW.’,
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, ‘There were differences in the desired new subscription services by generation (multiple responses).’,
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, ‘For those in their 20s, the number one desired new subscription service was Generative AI (23.0%), followed by health and home appliances (18.0%). For those in their 30s, the top choice was household services (20.5%), followed by Generative AI (19.5%).’,
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, ‘When combining the 2030 generation, the most desired new subscription was Generative AI (21.3%).’,
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Preference for New Subscription Services by Generation
[Provided by the Korea Chamber of Commerce and Industry. Redistribution and Database Prohibited],
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, ‘On the other hand, the 40-60 age group selected health and home appliances as the most desired services to subscribe to, with a combined response rate of 25.0%.’,
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, ‘After health and home appliances, those in their 40s and 60s preferred furniture (21.0% and 20.0%, respectively) subscriptions, and those in their 50s indicated a desire to subscribe to Generative AI (20.5%).’,
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, ‘KCCI analyzed, “This reflects the lifestyle of 2030 consumers who are highly interested in learning and self-development and 4060 consumers who emphasize health.” They added, “While demand used to be primarily content-focused, there is now an increasing demand for lifestyle products.”‘,
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, ‘The advantages of subscription services (multiple responses) included access to the latest products and services (69.9%), provision of personalized services (64.9%), and initially low costs (58.8%).’,
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, ‘Disadvantages mentioned were wasted expenses due to insufficient management of monthly fees (77.4%) and difficulties in cancellation (47.2%).’,
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, ‘According to global research firm Gartner, the global subscription economy market is expected to grow from 804 trillion KRW in 2020 to 1,200 trillion KRW by 2025.’,
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, ‘Lee Eun-cheol, head of KCCI’s Digital Innovation Team, stated, “The subscription economy model allows consumers to experience personalized services and the latest products at reasonable costs, aligning with recent consumption trends. Companies need to develop subscription models optimized to consumer needs.”‘,
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, ‘writer@yna.co.kr’,
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