Which of the three major telecommunications companies do university students find the least favorable or satisfying?

Half of respondents find “SK Telecom unfavorable”… Half of SKT users consider switching carriers, ‘While SK Telecom is the most used mobile carrier among Gen Z college students, it ranks the lowest in brand favorability and benefit satisfaction among the three major carriers.’,
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, “According to a survey conducted by BINU Labs Insight on 500 college students through the campus life platform Everytime, SK Telecom is the mobile carrier most frequently used by Gen Z, with 39% of the users, followed by KT at 24%, LG U+ at 22.6%, and budget phones at 14.4%.”,
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, “However, due to a recent hacking incident that might have led to a data breach, SK Telecom was rated ‘unfavorable’ by approximately half (47.8%) of the respondents, scoring 2.48 out of 5. This is lower than KT’s 3.18 and LG U+’s 3.05. In terms of benefit satisfaction among actual users, LG U+ scored the highest at 3.5, followed by KT at 3.47, and SK Telecom at 3.21.”,
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, Gen Z Trend Report – Mobile Carrier Edition,
, When asked about their intention to switch carriers, the hacking incident seemed to have a significant influence. Among the Gen Z SK Telecom users, 53.8% stated they would stay with their current provider, but 46.2% indicated they were considering switching to another carrier. In comparison, 79.2% of KT users and 78.8% of LG U+ users expressed their intention to stay with their respective providers, showing a notable difference.’,
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, “Regarding smartphone purchasing methods, 54.2% bought their phones through carriers, while 45.8% opted for alternatives like self-purchase or second-hand deals. However, 58.4% expressed a preference for buying devices separately in the future, suggesting an increase in purchasing directly. The reasons Gen Z favors direct purchases (multiple responses allowed) include ‘lower cost’ (38.9%) and ‘freedom to choose plans’ (38.4%).”,
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, Gen Z Trend Report – Mobile Carrier Edition,
, “In terms of monthly communication costs, ‘30,000 to 50,000 won’ was the most common expenditure, reported by 37.2% of respondents, followed by ▲ 10,000 to 30,000 won (20.6%), ▲ 50,000 to 70,000 won (20.2%), ▲ 70,000 to 100,000 won (11.4%), ▲ more than 100,000 won (6.8%), and ▲ less than 10,000 won (3.8%). Families bear the communication cost burden for 64% of respondents, compared to 35.8% who pay for themselves.”,
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, A representative from BINU Labs Insight noted, “It appears that Gen Z does not choose their carrier merely based on brand recognition or market share. They evaluate various aspects including price, benefits, and service reliability.”
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