Nexon ‘Blue Archive 2.5-Year Anniversary Festival’ venue,
, “At KINTEX in Ilsan, Gyeonggi Province, 10,000 Nexon ‘Blue Archive’ game fans gathered to create joyful memories. When the developers, including Kim Yong-ha, the head PD of Nexon Games, appeared on the stage beautifully decorated like a concert venue, cheers erupted as if idols had appeared. They created a festival that goes beyond simply communicating through words, allowing users to interact offline and form genuine connections.”,
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, ‘To commemorate the global launch 2.5-year anniversary of Blue Archive, the event held on the 18th and 19th saw about 5,500 users participating each day. Compared to the first event held last year with 7,000 attendees, this event was larger in scale and put a considerable effort into ensuring a comfortable and safe event space.’,
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A player in a costume of a Blue Archive game character and a user participating in the 2.5-year anniversary festival taking a commemorative photo.,
, ‘Although the festival tickets were limited to users with accounts over level 60 in Blue Archive, all 10,000 tickets were sold out within 8 minutes of the ticket sales opening. On the day of the event, fans showed their dedication by lining up from dawn to enter before official goods and second-hand goods were sold out.’,
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, ‘A Nexon Games official stated, “We provided a spacious area and prepared second-hand booths and various programs to ensure that users who attended the festival did not experience inconvenience. Thanks to users who followed the guidance orderly, the event proceeded smoothly.”‘,
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, “Various attractions were exhibited on-site for users to reminisce about the two-and-a-half-year period with Blue Archive. The music performance ‘Sound Archive’ on the main stage provided a delightful visual and auditory experience. Second-hand creations utilizing Blue Archive intellectual property (IP) also gained great popularity. Various spaces replicating ‘Kibotos’ from the game in reality and large sculptures recreating in-game battles provided unique attractions.”,
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Kim Yong-ha, Head PD of Nexon Games, winning a Kibotos volleyball game against a user selected on the spot and striking a victory pose at the venue.,
, “The event that garnered the most enthusiastic response was the ‘Kibotos Volleyball Tournament with Developers’ held on the main stage. Based on the Blue Archive characters, a casual volleyball game was played between the development team and users selected by lottery. Fans’ passionate support for Kim PD and the developers in charge of characters and art created an atmosphere reminiscent of a large-scale esports competition.”,
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, ‘Nexon plans to continue providing users with a wide range of experiences and memories through festivals where users can directly participate and interact, not just enjoy the inherent fun of the game in Blue Archive. Additionally, they aim to create a healthy second-hand creation ecosystem that allows users to derive enjoyment and expand the Blue Archive IP.’,
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A booth selling Blue Archive second-hand creations drawing large crowds and forming long queues.,
, ‘Kim Yong-ha, Head PD of Nexon Games, said, “Thanks to the consistent love sent to Blue Archive, we were able to hold this solo offline event again this year.” He added, “We have prepared diligently to provide unforgettable memories, so we ask for your continued support.”‘,
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