Introducing Game IP-Based Donation Campaigns, “Smilegate Hope Studio announced that they will run a special booth called ‘Hope FUNding’ at the ‘2025 Game Culture Festival’ held at Heiker Ground in Cheonggyecheon-ro, Jung-gu, Seoul until the 14th.”,
Provided by Smilegate,
“The booth will operate for a total of five days. Hope Studio will introduce donation campaigns and social contribution activities using game intellectual properties (IPs) such as ‘Lost Ark’ and ‘Road Nine’ to visitors, and will share examples of solving social issues together with influencers like ‘Dotty’ and ‘Holit’.”
“They also plan to encourage participation in the ‘Hope Filled with One Meal’ donation campaign, providing nutritious lunchboxes to undernourished children and teenagers. This campaign runs on the online Hope Studio donation platform until the 12th of next month. Participants in the donation will have a chance to win ‘Lost Ark’ goods such as large mouse pads and key rings through a draw. All proceeds from the donations will be used to support 5,000 undernourished children through World Vision, a nonprofit international relief and development organization.”
“Hope Studio Director Kwon Yeon-joo said, ‘It will be a special opportunity to experience donations in a more fun and meaningful way,’ and added, ‘Hope Studio will continue to strengthen its role as a hope platform connecting gamers with social issues.'”
“Meanwhile, Smilegate plans to run IP experience zones for ‘Lost Ark’ and ‘Clair Obscur: 33 Expedition’ at the festival and present various related content.”