Consumer site announces results of ‘mobile communication planning survey’
Among the 3 communication companies, SKT ranks 1st… MVNOs of the 3 companies are in lower rankings,
(Provided by Consumer Site),
,
, “(Seoul=News1) Reporter Yang Saerom = KB Kookmin Bank’s MVNO ‘LIVEMOBILE’ maintained the top spot for the third consecutive year in the mobile phone communication user satisfaction survey.”,
,
, ‘The satisfaction of LIVEMOBILE stands out as the highest among all brands including the 3 mobile carriers.’,
,
, “Consumer site, a mobile communication specialized research institution, announced the results of its biannual ‘mobile communication planning survey’ on the 14th.”,
,
, ‘This survey is conducted by asking about the perceived satisfaction of the current mobile carrier among approximately 40,000 mobile phone users aged 14 and above.’,
,
, ‘Among the 5,307 MVNO users, satisfaction scores (on a 10-point scale) were converted to a scale of 1,000 points for comparison.’,
,
, ‘As a result, the perceived satisfaction of MVNO carriers was topped by LIVEMOBILE with 740 points. Following were Pretty with 719 points, Toss Mobile with 717 points, Eyes Mobile with 713 points, A Mobile with 701 points, and M Mobile with 700 points.’,
,
, “LIVEMOBILE ranked 1st in MVNO in 5 out of 10 detailed evaluation items, including ‘image’, ‘phones available for subscription’, ‘additional services and benefits’, ‘long-term customer benefits’, and ‘customer response service’.”,
,
, “Especially in the ‘image’ and ‘additional services and benefits’ categories, LIVEMOBILE outperformed KT (030200) and LG Uplus (032640), coming close to SK Telecom (017670).”,
,
, ‘The average satisfaction score for MVNOs increased by 7 points to 702 points from the previous year. Leading the average score of the 3 carriers by a 21-point difference, SK Telecom ranked the highest among the 3 carriers with 705 points, followed by LG Uplus with 672 points and KT with 647 points.’,
,
, ‘However, while the MVNO subsidiaries of the 3 carriers excelled in MVNO brand awareness and market share, they all remained in the lower rankings in terms of satisfaction.
‘