Reviews first, then AI payment… Spending patterns of people in their 30s have changed.

Generative AI Subscription Ranks First Across Generations…Active Use of YouTube Premium
KT Nasmedia “Tendency to Emphasize Information Search and Cost-effectiveness”,
,
,

[Provided by KT Nasmedia. Redistribution and DB Prohibited],
,
, “(Seoul=Yonhap News) Reporter Park Hyung-bin = Those in their 30s have been characterized as ‘practical digital consumers’ who first search for reviews on blogs and forums before purchasing a product and do not hesitate to spend money on services they deem valuable.”,
,
, “They are also the generation most actively subscribing to generative artificial intelligence (AI) services.”,
,
, “KT Nasmedia announced on the 14th that it has published the ‘2026 NPR Target Infographics’ report analyzing the digital consumption characteristics by age group.”,
,
, “The report analyzed content consumption channels, interests, shopping platforms, responses to advertisements, and subscription service usage patterns across generations from their teens to their 50s.”,
,
, “The survey results showed that the 30s generation is the age group most inclined to search for information on text-based platforms before purchasing products.”,
,
, “Specifically, they look for reviews on blogs, cafes, or community sites before purchasing home appliances (32.2%), health supplements (29.5%), financial products (29.1%), and fashion accessories (26.5%).”,
,
, “Their tendency to use paid subscription services also stands out.”,
,
, “In the 30s age group, the YouTube Premium subscription rate is 39.0%, surpassing the overall average of 26.0%, and their paid shopping membership subscription rate is 79.8%, higher than the average of 66.0%.”,
,
, “Their subscription rate to generative AI services like ChatGPT and Gemini is also the highest among all age groups.”,
,
, “The teens are analyzed as the ‘short-form native’ generation, showing high usage rates of YouTube Shorts (83.0%) and Instagram Reels (75.8%).”,
,
, “Those in their 20s show the ‘digital early adopter’ tendency, actively consuming creator content. The experience rate of using generative AI is as high as 95.9%.”,
,
, “The 40s generation is identified as ‘family-centered online shoppers,’ actively purchasing groceries and educational materials for children online. Their OTT usage rate is 87.6%.”,
,
, “The 50s generation demonstrates ‘lifestyle-integrated digital generation’ characteristics, utilizing digital media as an extension of offline activities, according to the company.”,
,
, “This report is based on the ‘2026 Internet User Survey (NPR)’ conducted in February with 2,000 internet users aged 15 to 69 nationwide.”,
,
, “binzz@yna.co.kr”,
,
,