Contributes to the spread of Hallyu with content like ‘Land of the Morning’,
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At the ‘Newsis 2024 Hallyu Expo Awards’ held at Joseon Palace Seoul in Gangnam-gu, Seoul on the 23rd, Kim Jae-hee, the general producer of Black Desert (left), Mayor Oh Se-hoon of Seoul, and Heo Jin-young, the CEO of Pearl Abyss, are taking commemorative photos.,
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, “Pearl Abyss announced on the 26th that they won the Seoul Mayor’s Award at the ‘Newsis 2024 Hallyu Expo Awards’ for contributing to the spread of Hallyu with content set in Seoul, such as ‘Land of the Morning’, promoting the excellence of Korean games.”,
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, “The award ceremony took place on the 23rd at Joseon Palace Seoul in Gangnam-gu, Seoul. Pearl Abyss’s ‘Land of the Morning’ is a content presented by the developers of ‘Black Desert’. It received praise for incorporating Joseon into a medieval European fantasy background, showcasing traditional Korean culture and history, and offering a new and enjoyable experience,” the company explained.”,
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, “According to Pearl Abyss, in order to portray the beauty of Korea in ‘Land of the Morning’, they entered into business agreements with organizations such as the Korea Tourism Organization, National Museum of Cultural Heritage Foundation, Cultural Heritage Administration, and Korea National University of Cultural Heritage to develop the content.”,
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, “In May, Pearl Abyss premiered the sequel to ‘Land of the Morning’, ‘Land of the Morning: Seoul’, at BIC Fest in France. During the 2024 Paris Olympics, they also participated in the ‘Korea House’ in the heart of Paris to introduce Korean games.”,
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