Heo Jin-young, CEO of Pearl Abyss. /Photo = Pearl Abyss, “Pearl Abyss’s anticipated game ‘Crimson Desert’ is expected to be released as planned in the fourth quarter of this year. Pearl Abyss will start full-scale marketing from the second quarter,”
On the 14th, Heo Jin-young, CEO of Pearl Abyss, stated in a first-quarter conference call, “‘Crimson Desert’ is currently in the final stages, such as ongoing QA (Quality Assurance),” and “we will increase the intensity of marketing by unveiling new content,”
He continued, “We have been actively marketing by participating in the GDC (Game Developers Conference) in the first quarter and attending PAX EAST last week,” and “In June, we plan to demonstrate a new build that is not a boss battle.”
However, CEO Heo noted, “We do not currently have metrics to quantify our marketing performance,” and added, “We are experiencing direct reactions by meeting users in various regions and seeing the performance through local articles.”
Jo Mi-young, CFO of Pearl Abyss, also mentioned, “We will start full-scale marketing for ‘Crimson Desert’ from the second quarter,” and added, “Unlike before, when we only reported the development status at major events like Gamescom and TGA (The Game Awards), we plan to meet more users, media, and creators every month and continue marketing that leads to actual results.”