STUDIO X+U, SAMG Entertainment, and HiJi Sound Studio Join Forces
To Establish Special Purpose Corporations with IPs for K-Robot Content Production
Production of K-Robot Drama ‘K-TRON (working title)’
Aiming for Global OTT Release in 2026, ‘[Edaily Reporter Kim Hyuna] LG Uplus (032640)(CEO Hwang Hyun-sik), SAMG Entertainment, and HiJi Sound Studio are collaborating to produce Korean robot content. The three companies are embarking on the production of a K-Robot drama through a live-action project.’,
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, ‘LG Uplus plans to establish a joint special purpose corporation (SPC) with SAMG Entertainment and HiJi Sound Studio. Leveraging the strengths of each company in areas such as business, production, investment, and distribution, they aim to tackle the long-awaited project of robot live-action in the domestic entertainment industry.’,
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, ‘In this project, LG Uplus will utilize the specialized content studio STUDIO X+U for joint planning and production of intellectual property (IP). They will also take on a management role in leading the overall project, including investment and distribution.’,
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, ‘SAMG Entertainment will provide expertise in IP business based on successful business models in the global market such as ‘Catch! Teeny Titans,’ ‘Mini Force,’ and ‘Metal Card Bots,’ while HiJi Sound Studio will share strategies for success in producing popular dramas like ‘Itaewon Class,’ ‘Money Heist,’ and ‘Kingdom.”,
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, ‘Given the strong popularity of robot IPs in the global content market, the three companies aim to create new added value by sharing their accumulated IP expertise in their respective fields.’,
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, ‘Lee Deok-jae, Chief Content Officer (CCO) of LG Uplus, stated, “Stories created by combining Korea’s AI and VFX (visual special effects) technology with 3D robots and actors will attract new attention in the global content market.” He added, “Through the collaboration of the three companies, we aim to develop the robot IP into a captivating IP for mechanical fans around the world.”‘,
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, ‘Kim Soo-hoon, CEO of SAMG Entertainment, commented, “The large-scale live-action robot project has been a long-standing challenge for the domestic entertainment industry, and SAMG Entertainment has been working on the project for a long time.” He also said, “Expanding SAMG Entertainment’s successful business model to movies and dramas will enable the creation of high added value.”‘,
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, ‘He further added, “At a time when K-content is gaining global attention, SAMG Entertainment sees this as the optimal time to enter the global key-idol market as a world-leading IP holder.”‘,
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, ‘A representative from HiJi Sound Studio stated, “Renowned production teams with top K-content production experience are dedicated to the production of the K-Robot live-action project.” They added, “By incorporating the production expertise of HiJi Sound Studio into this project, we will lead the global market.”‘,
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, ‘The joint project of the three companies, the K-Robot live-action drama ‘K-TRON (working title),’ is aiming for a global OTT broadcast in 2026.’,
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