Written by 12:50 PM Tech

K Cloud Tokyo Game Show strategy, expands overseas territories

Naver and NHN to expand collaboration beyond data centers
into game-specialized services, aiming to capture the Japanese market worth 150 trillion won by 2028.
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The exhibition hall of ‘Tokyo Game Show (TGS) 2023’ held at Makuhari Messe in Chiba Prefecture, Japan in September last year is crowded with visitors. EPA Yonhap News,
, ‘[Seoul Economy]’,
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, ‘Naver Cloud and ‘, NHN(181710), ‘ Cloud are participating in the Tokyo Game Show (TGS), known as one of the world’s top three game expos, to introduce cloud services to global game companies and explore opportunities for expanding overseas business.’,
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, ‘According to the IT industry on the 22nd, Naver Cloud and NHN Cloud will set up booths at the Tokyo Game Show, which will be held from the 26th to the 29th at Makuhari Messe in Chiba Prefecture, Japan, to introduce game-specialized cloud services.’,
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, ‘At the game show, Naver Cloud plans to discuss business cooperation plans with Japanese game companies aiming for global expansion and global game companies planning to enter Japan. Naver Cloud has participated in the Tokyo Game Show in 2022 and last year, conducting seminars and networking activities targeting Japanese game companies. NHN Cloud will also introduce its mobile app security service, ‘NHN App Guard,’ at this exhibition through its Japanese partner, iCube One. App Guard provides detection of malicious activities and security threats for mobile apps on Android and iOS operating systems, gaining industry attention.’,
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, “Naver Cloud and NHN Cloud operate data centers in Japan and are pioneering the market. Earlier this year, Naver Cloud transferred 10 games of a Japanese game distributor, ‘GOP,’ and online portal infrastructure to its Japan region. The sales of Line Works, Naver Cloud’s Japan-specific collaboration solution, increased by 40% in the second quarter of this year compared to the same period last year.”,
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, “NHN Cloud participated in major IT exhibitions this year, including ‘Interop Tokyo’ and ‘Apps Japan,’ introducing service platform products like ‘App Pass’ and service infrastructure products like IaaS, as well as App Guard to support cloud construction and operation. NHN’s subsidiary in Japan, NHN Techorus, has accelerated its market entry in cloud management services (MSP) after signing a strategic collaboration agreement with Amazon Web Services (AWS) earlier this year. MegaZone Cloud, an MSP company, entered the market by establishing a joint venture with Itochu Techno-Solutions in Japan, and BESPIN Global established a local subsidiary with Server Works to expand its presence in the market.”,
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, ‘These cloud companies are focusing on the Japanese market due to its high growth potential. Cloud adoption is accelerating in Japan, and demand for generative artificial intelligence is increasing, leading to a growing market size. According to market research firm IDC, the Japanese cloud market, which was 7.82 trillion yen (approximately 73.21 trillion won) last year, is projected to grow to 16.63 trillion yen (approximately 155.63 trillion won) by 2028.’,
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