iPhone shipment in 2Q drops 6.7% despite ‘drastic discount’.

[‘\nApple has embarked on discounted iPhone sales in China, but it was found that shipments decreased in the second quarter due to intensified competition with local companies including Huawei.’, ‘According to Canalys, a market research firm on the 25th (local time), iPhone shipments in China during the second quarter totaled 9.7 million, a 6.7% decrease from 10.4 million in the same period last year.’, ‘On the other hand, Huawei’s smartphone shipments during the same period increased by 41% year-on-year to 10.6 million. Sales are believed to have increased thanks to the popularity of the latest smartphone series, the Pura 70 series, released in April.’, ‘Apple’s market share in the Chinese smartphone market also decreased to 14% from 16% in the second quarter of last year. As a result, Apple’s ranking in the Chinese smartphone market fell from 3rd to 6th place.’, ‘Vivo took the top spot with 19%, followed by Oppo with 16%, and Honor and Huawei each with 15%.’, ‘Smartphone shipments in China increased by 10% in the second quarter.’, ‘Lucas Jiang, a research analyst at Canalys, analyzed, “Local manufacturers have achieved a leading position in the market by occupying the top five positions in China for the first time in history.” However, he pointed out, “Apple is facing growth pressure in the Chinese market and is actively focusing on channel optimization.” Nevertheless, he added that despite these difficulties, Apple’s prospects in the high-end smartphone market in China remain promising in the long term.’, ‘Apple has been engaging in massive discounts to promote iPhone sales since the beginning of this year. In February, some iPhone models were sold at a discounted price of up to 1,150 yuan (approximately $220), and in May, a discount of 2,300 yuan (approximately $440) was applied, double the previous amount.’, ‘With Apple aggressively engaging in discounts, iPhone sales rebounded from March onwards. According to data from the China Academy of Information and Communications Technology (CAICT), iPhone sales in China increased by 52% and 40% in April and May, respectively. The recovery trend was expected to continue in June, but it appears to be experiencing sales downturn again.’, ‘Experts predict that Huawei will enjoy strong sales performance for the remainder of this year. Research firm Tech Insights expects Huawei’s total smartphone shipments in China to exceed 50 million this year, with the Pura 70 series accounting for 10 million units. In this case, Huawei’s market share is expected to skyrocket from 12% last year to 19%, leapfrogging to first place in market share.’, ‘On the other hand, Apple will announce its second-quarter results on the 1st of next month.\xa0\n’]