‘Creator Marketplace’ to be introduced in Korea
Tested in the US, operational in 19 countries including Korea
Advertisers receive recommendations for suitable creators
Creators can indicate preferred brands,
Instagram’s ‘Creator Marketplace’ page. Photo=Instagram provided, ‘Instagram is introducing a platform in Korea that connects advertisers and creators.’,
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, “On the 13th, Instagram announced the introduction of the ‘Creator Marketplace,’ which connects advertisers looking for marketing collaborations with suitable creators for their advertising campaigns.”,
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, ‘The Creator Marketplace was first tested in the US in 2022 and is currently operational in 19 countries, including Korea. Initially, it will be targeted towards some brands and creators only, with plans to expand to more brands and creators in the future.’,
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, ‘Creators can indicate brands they wish to collaborate with through the marketplace. They can also create content portfolios showcasing their strengths and creativity.’,
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, ‘Advertisers will receive recommendations for the most suitable creators for their advertising campaigns based on Instagram’s machine learning. They can explore creators interested in their brands or directly search for suitable candidates.’,
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, ‘To make it easier for advertisers to view direct messages (DM) sent through the marketplace, a feature has been added where collaboration proposals sent through the marketplace will be saved in a separate folder within the DM window. This allows creators, who often receive numerous DMs daily, to conveniently review collaboration proposals.’,
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, ‘An Instagram official stated, “The Creator Marketplace is a tool that allows brands and creators to discover each other more easily, connect, and grow together through collaboration,” adding, “Instagram will continue to introduce various services and features to support the growth of both brands and creators.”‘,
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