[Financial News] SK Telecom announced on the 10th that it has formed a new partnership with South Korea’s No.1 theme park “Everland·Caribbean Bay,” the largest coffee franchise “Mega MGC Coffee,” and the leading bottled water company “Samdasoo” for its T Membership program.
With this new partnership, the number of T Membership-affiliated brands has increased to a total of 170. T Membership reached its highest Monthly Active Users (MAU) of 6 million in 2024, and T Day surpassed 30 million cumulative uses last year.
In 2024, SK Telecom provided financial support amounting to 13.4 billion won to small business owners operating affiliated stores.
SK Telecom plans to continuously expand partnerships across various industries to enhance the membership benefits that customers can experience in their daily lives.
As part of the deal with Everland·Caribbean Bay, SK Telecom customers and up to three companions can receive discounted admission tickets. Customers with T Membership can purchase their admission ticket at a 40% discount and tickets for up to three companions at a 30% discount.
Through T Membership, discounts are also available at 21 amusement parks, water parks, and aquariums nationwide, including Lotte World, Seoul Land, Seorak Waterpia, and Jeju Shinhwa World. The new partnership with Everland·Caribbean Bay will further enrich the benefits available.
In addition, by forming a new partnership with Mega MGC Coffee, which has over 3,500 stores nationwide, benefits will be provided to customers. T Membership VIP customers can enjoy a 20% discount and points accumulation at Mega MGC Coffee, while Gold and Silver tier customers receive a 10% discount and points. There is no minimum order restriction.
Besides Mega MGC Coffee, T Membership also offers discount benefits at eight coffee franchise brands including Paul Bassett, A Twosome Place, Angelinus, and Dunkin’.
SK Telecom customers will also receive discounts when purchasing Samdasoo. Having signed an environmentally friendly Environmental, Social, and Governance (ESG) partnership with Samdasoo, SK Telecom will offer a 10% discount on Samdasoo’s no-label bottled water products to its customers. Discount coupons can be downloaded via T Membership and used on the official Jeju Samdasoo online mall after registration.
In addition to Samdasoo, SK Telecom customers can enjoy discounts and points accumulation at brands such as Innisfree, T Map Mobility’s electric vehicle charging service Everon, and upcycling leather products brand Continew.
T Day also offers various benefits in March. On March 19, discounts will include 6,000 won off Goobne Chicken on Yogiyo, 50% off Domino’s Pizza, and 30% off Shake Shack. On March 26, discounts will include 50% off Pizza Hut and 7,000 won off Cheogatjip Yangnyeom Chicken on Baemin, along with other benefits from various food and beverage brands.