On April 2, Devsisters announced the launch of a media show titled ‘#EveryoneShines’, taking place from April 2 to 8 at Namsan Seoul Tower to celebrate the 12th anniversary of ‘Cookie Run Classic’. This show is part of the 12th-anniversary campaign, commemorating everyone who has been a part of Cookie Run over the past 12 years. Through visuals of the Brave Cookie running, the show aims to deliver hope and encouragement to the public. It’s the first-ever display using the full 360-degree structure of the Namsan Seoul Tower, making it viewable from any angle. The presentations will take place daily from 6:30 PM to 11 PM.
The campaign kicked off with a collaborative track ‘DADA’ with AKMU, whose music video was released on April 2 following the song’s release on March 30. Additionally, a 12th-anniversary pop-up store will be open on the 6th floor of TUNE at The Hyundai Seoul until April 25. This pop-up includes a hologram congratulatory video from AKMU, live photo events, a message wall, and limited-edition merchandise. Devsisters plans to highlight the value of Cookie Run Classic through a comprehensive online and offline campaign.