“Apple starts employee training in Korea and other countries, four months after launch in the US in February this year.”,
A male consumer experiencing the Vision Pro at an Apple store in New York in February. New York=Reuters Yonhap News,
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, “There are expectations that Apple’s mixed reality (MR) headset ‘Vision Pro’ will be launched in Korea next month. It has only been four months since it was launched in the US on February 2.”,
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, ‘According to Bloomberg on the 13th (local time), citing sources, reported that “Apple is preparing to launch Vision Pro in markets outside the US.” The media outlet reported that Apple has recently brought in hundreds of employees from the scheduled release regions to its Silicon Valley headquarters for related training. Bloomberg predicted that these regions, including Korea, Germany, France, Australia, Japan, Singapore, and China, where the employees participating in training came from, will be the first countries for the release. The specific release timing is speculated to be shortly after the World Wide Developers Conference (WWDC) scheduled for next month from the 10th to the 14th.’,
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, ‘Vision Pro was first unveiled at WWDC in June last year and was launched in the US market in February this year. The US launch price was $3,499 (approximately 4.78 million Korean won). Considering this, the selling price in Korea is likely to be around 5 million won.’,
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, ‘During the pre-sale period of about two weeks before the US launch, Vision Pro sold over 100,000 units, showing initial success, but the popularity rapidly waned after the launch. Resale prices outside the US were initially sold above the retail price, but now they can be purchased at prices lower than the retail price. Bloomberg analyzed that this downturn was due to “the lack of attractive applications that can drive the expensive Vision Pro.” ‘,
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, ‘Bloomberg anticipated that the launch in markets outside the US would expand the user base of Vision Pro. Particularly, China and Japan are markets with significant interest in mixed reality, and Bloomberg added that it is expected to sell well in these regions.’,
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