Kim Ji-hyuk, in charge of LSR/UX, Jung Jin-i, head of Media Business Live (in charge), Park Chan-seung, head of LG Uplus Home Nivers Group (Executive Director), Lee Min-hong, head of Home Service Development Lab (in charge), and Jo Hyun-chul, head of Data Science Lab (in charge, from left), are seen conducting a Q&A session at a press conference held at the LG Uplus Yongsan building on the 3rd. Provided by LG Uplus.
Park Chan-seung, Executive Director of LG Uplus Home Nivers Group, stated at a press conference held at the LG Uplus Yongsan building on the 3rd, “LG Uplus will continue to lead the ultra-personalized AI IPTV market by providing a connection experience that knows me better than I do, inducing pleasant changes in customers’ daily lives.”
At the conference, LG Uplus announced the era of “AIPTV (AI+IPTV)” by applying its self-developed AI agent called ‘Media Agent,’ based on the AI system ‘Ixi,’ to its Internet TV (IPTV) service ‘U+tv.’ They introduced new AI features applied to the entire process of viewing experience journey from content exploration to viewing and subsequent interaction. The Media Agent offers three new AI features: AI Curation for personalized content recommendations, AI Subtitles that automatically adjust when overlapping, and Ixi Voice Chatbot for addressing customer issues 24/7.
AI Curation function suggests personalized content and monthly subscription products tailored to viewers’ tastes and viewing patterns in real-time. LG Uplus expects to significantly reduce customers’ content exploration time by rearranging the order of content based on preference categories and ranking indicators in real time.
Furthermore, AI Subtitles feature is gaining popularity as users increasingly turn on subtitles even for content in Korean. The Media Agent quickly generates subtitles within about 10 minutes by extracting audio information from content and comparing it with closed captions provided by broadcasters. In cases where text and subtitles overlap on the screen, AI automatically moves the subtitles to enhance readability.
Jung Jin-i, head of LG Uplus Media Business Live, expressed the company’s commitment to providing innovative media services by carefully reflecting customer feedback, such as the recently introduced personalized content curation and convenient voice search. He emphasized the company’s dedication to continuing to innovate and provide a perfect viewing experience and customer experience through Media Agent.