Attention on emerging brands Alo Yoga, Sergio Tacchini, OnInterest from the MZ generation for unique designs and high functionality is on the rise.,
Sergio Tacchini ambassador Choi Hye-sun.ⓒSergio Tacchini, ‘[DailyAN = Reporter Ina Young] Emerging global athleisure brands that are gaining attention by expanding into lifestyle realms and offering fashion that can be worn in everyday life, amidst increasing interest in the athleisure market. Introducing emerging leading athleisure brands that are popular among the MZ generation who are integrating running, yoga, tennis, and other sports into their daily lives.’,
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, ‘Alo Yoga, with its sophisticated colors and basic designs, is a premium yoga brand founded in San Francisco, USA, that aims to seamlessly integrate yoga into people’s lives.’,
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, ‘In particular, they have incorporated functionality and practicality to be comfortable for various sports activities as well as daily wear, showcasing a range of yoga-related gear, essential oils, and beauty products including face and body lotions to capture the tastes of young generations pursuing a wellness lifestyle. They have attracted the interest of domestic consumers as well, frequently appearing in celebrity airport and casual fashion.’,
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ⓒAlo Yoga, ‘Premium athleisure lifestyle brand Sergio Tacchini is gaining attention as a luxurious and functional go-to for athleisure.’,
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, ‘Sergio Tacchini, launched in 1966, based on tennis heritage, is expanding its product range with items such as sweatshirts and tracksuits beyond tennis cores, showing a vision of expansion into a lifestyle brand. Having selected positive energy and healthy beauty influencer Choi Hye-sun as the Korea ambassador, they have also released new pictorials.’,
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, ‘For the 24 Fall/Winter (FW) season, the ‘Daily Camo Air Cush Half-Zip Sweatshirt,’ which is a signature item, applies the Air Cush material, giving a subtle sheen and soft touch with excellent durability and ease of care. The ‘Goat Dimarindo Jacket,’ with a cropped fit that is feminine and trendy, is made of stretchy woven material suitable for both daily wear and sports activities.’,
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ⓒOn, ‘According to the ‘First half of the year trend of used sneakers’ on the second-hand trading platform Bungaejangter, Swiss running shoe brand On has emerged as a strong player among emerging running shoe brands, with a trade volume increase of about 700% compared to the same period last year.’,
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, ‘Founded by triathlon athlete Olivier Bernhardt in 2010 with a goal to make comfortable footwear after an ankle injury, On has collaborated with various brands such as Loewe and Beams, gaining wide recognition even among domestic consumers. Recently, they have generated buzz by partnering with Hollywood actress Zendaya Coleman for various promotional campaigns.’ues.