“MINI Korea announced on the 21st that the ‘New MINI Countryman’ has been selected in the ‘2025 Design of the Year’ category by the Korea Automobile Journalists Association.”
“The interior design of the New MINI Countryman has been praised for creating a fresh image through the automobile industry’s first round OLED display, developed in collaboration with Samsung Display. This 240 mm diameter round OLED display, reminiscent of the iconic round instrument panel in the center of the classic Mini’s dashboard, offers intuitive operation, vivid screen quality, and smooth responsiveness, adding not only to an attractive design but also to enhanced functionality.”
“In addition, the MINI toggle bar, which reinterprets classic Mini design elements in a modern way, a 3-spoke steering wheel with fabric straps, and a knit design dashboard made from 100% recycled polyester vividly convey the unique, vibrant spirit of the MINI brand to drivers.”
“The exterior design of the New MINI Countryman retains the model’s signature angular headlights and Union Jack-inspired rear lights, while adding a new octagonal grille. Additionally, by using the new signature lighting feature that synchronizes with the headlights and rear lights, owners can switch between three different light designs according to their preferences or mood, offering an experience akin to instantly changing the vehicle’s design.”
“Jung Soo-won, head of MINI Korea’s brand division, stated, ‘The New MINI Countryman is a versatile model that features the iconic design of the MINI brand, with an expanded interior space, innovative digital experiences, and powerful driving performance. The awarding of the New MINI Countryman in the 2025 Design of the Year category is especially meaningful due to the fair and rigorous selection process by 58 journalists representing consumer and market voices.'”