16 countries in the Asia-Pacific region participated, resulting in significant economic impact
Korea Tourism Organization attracts conferences through MICE infrastructure promotion,
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, ‘[Edaily Kim Myungsang Reporter] The Global Business Conference ‘Hübner Life Asia-Pacific Future Council Meeting’ (FPTR) held at BEXCO in Busan from the 11th to the 13th was successfully hosted, according to the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization on the 14th.’,
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, ‘Hübner Life, a global health and wellness company founded in 1980, had 1,290 foreigners from 16 countries in the Asia-Pacific region including Vietnam and Taiwan attending the conference, totaling around 2,200 foreigners including accompanying persons. It is estimated that approximately 9.3 billion won of economic ripple effects were generated through this.’,
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, ‘To attract this conference, the Korea Tourism Organization has been emphasizing Korea’s excellent MICE infrastructure in collaboration with Busan Metropolitan City, Busan Tourism Organization, and BEXCO since 2021. The organization made various efforts to target decision-makers of corporate conferences, promote Korea’s advantages, and introduce corporate conference support systems.’,
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, ‘Jung Chang-wook, Director of MICE at the Korea Tourism Organization, said, “Recently, participants bringing their families to corporate conferences have been increasing, and in such cases, the duration of stay tends to be longer.” He added, “The organization will develop tourism programs linked to corporate conferences and MICE events and spare no effort to support tourism activation.”‘,
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, ‘Furthermore, the organization has attracted corporate conferences such as Auschem in May (1,648 participants) and New Skin in September (6,310 participants) through the corporate conference and incentive group support system and sales utilizing its overseas network. By the end of the year, it plans to support a total of 11 cases, hosting around 15,300 participants of corporate conferences.’,
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