Launching of the electric vehicle tire ‘EnnoV’ coinciding with the launch
Scheduled to unveil growing up stories of ‘Thory’ on various platforms, ‘[Edaily reporter Idawon Lee] A new character, ‘Thory,’ has been added to represent Kumho Tire (073240) alongside its existing character for electric vehicles, ‘Thoro.’ Kumho Tire plans to promote its electric vehicle tire brand ‘EnnoV’ with Thoro and Thory in the future.’,
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, ‘According to Kumho Tire on the 8th, the new character Thory was born on March 20th as the electric vehicle tire character between Thoro, the tire god, and Roro. The name Thory is a combination of Thoro and Battery.’,
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, ‘Thory, born a month ago, has mint-colored wing ears unique to the EnnoV brand and eye pupils with an electric symbol, unlike Thoro with tire ears.’,
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, ‘Thory is expected to appear in Kumho Tire advertisements, official YouTube, Instagram, and offline events in the future. Through episodes of growth at one month, one year, five years, it also reflects the development process of Kumho Tire’s electric vehicle tire development and advancement.’,
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, ‘Kumho Tire plans to solidify its corporate brand by adding a character related to electric vehicle tires, which was recently launched, to its character business, one of the main branding marketing activities.’,
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, ‘So far, Kumho Tire has utilized characters on its YouTube channel and Instagram to increase familiarity with customers and emphasize tire functions and safety.’,
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, ‘Campaigns related to ‘safety’, such as multiPLEX CGV emergency evacuation guidance using Thoro and Roro, and golf zone etiquette advertisement, are also in progress.’,
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