Nexen Tire to participate in ‘The Tire Cologne 2024’ exhibition in Germany

‘The Tire Cologne 2024’ Nexen Tire booth rendering. Provided by Nexen Tire

“Nexen Tire (CEO Kang Ho-chan) announced on the 28th that it will participate in ‘The Tire Cologne 2024’ held in Germany to showcase its new products.”

“‘The Tire Cologne’ is a global exhibition where tire industry-related companies participate to showcase tires, wheels, automotive parts, etc. It will be held from the 4th to the 6th of next month.”

“Nexen Tire plans to present innovative technology and brands by creating diverse exhibition spaces and experience areas. They will exhibit 8 main products in 5 categories including electric vehicle, summer, winter, all-season, and racing tires.”

“They will first reveal the new winter tires ‘WinGuard Sport 3’ and ‘WinGuard Ice 3’. ‘WinGuard Sport 3’ enhances snow performance compared to the previous product by applying center blocks and strengthens the lineup up to 21 inches to increase satisfaction for high-performance vehicle drivers. ‘WinGuard Ice 3’ has received ice grip certification from the International Organization for Standardization (ISO), providing outstanding braking performance and stable handling on icy roads with wide tire sections and high grip forces.”

“They will also exhibit ‘Enblue All Season 2’ and ‘Enfera Sports,’ which have received excellent ratings from automotive magazines.”

“‘Enblue All Season 2’ has obtained the ‘Green Tire’ grade from the German automotive magazine ‘Auto Bild.’ The ‘Green Tire’ grade is given to tires that contribute to safe mobility and a clean environment. Nexen Tire was selected along with another brand in the testing of 35 global tire brands’ all-season products. ‘Enfera Sports’ received ‘Strongly Recommended’ and ‘Purchase Recommended’ evaluations in summer tire tests conducted by leading European automotive magazines such as ‘Auto Bild,’ ‘Auto Zeitung,’ and ‘Auto Express.'”

“They will set up a space to exhibit the EV-specific tire ‘Enfera Sports SUV EV’ and operate an experience zone where visitors can experience a motorsport simulator and a miniature model of Nexen Tire’s European factory.”

“On the 4th of next month, a autograph session with the ‘Eintracht Frankfurt’ legends sponsored by Nexen Tire in the German Bundesliga.”

“Nexen Tire stated, ‘Through our participation in the global exhibition “The Tire Cologne,” we plan to enhance Nexen Tire’s technological capabilities and quality, and strengthen our brand competitiveness.'”